 Bah! What's up everybody? Once again is Brand Man Sean and today we're gonna go over seven genius moments of the Wiz Khalifa brand. So the first thing I want to hop out the gate with is brand consistency. A lot of people don't realize that Wiz Khalifa knew two things early on that he wanted to be a part of his brand. One, his city. If you look at Prince of the City 2005, his mixtape in Prince of the City 2 which was in 2007 and then grow season which was also in 2007, city weed. Wiz Khalifa has used these two pillars in his brand and branded them through his mixtapes obviously through visuals, he's done it in movies and just clothing. He's extending his brand and if you know Wiz Khalifa I don't really have to go into too much detail about that. Number two I want to get into the fact that Wiz Khalifa has been really early on some of these types of branding, marketing tactics it seems. When he was on YouTube 2006 2007 I remember watching Wiz Khalifa on YouTube nobody else was really on YouTube it wasn't a thing like that. I'm up here watching them I don't even know them and realize I'm becoming a fan of them at this time because rappers aren't really being made on YouTube at this time like that. Soldier boy but pretty much nobody else and Wiz Khalifa was doing early content marketing and lifestyle branding. I remember him going around the city video recording of him and his friends and putting up on YouTube and I'm watching some of these videos. He was doing lifestyle marketing but he was also early on it which actually gives him a competitive advantage because when you're first mover to a platform then you're gonna get views before everybody else. Why? Because when other people move to the platform and it starts to take off you're gonna be somebody who's already established with content for people to watch. So keep an eye out if there is a new platform that comes out. It's worth at least taking some risks on using those platforms early on just in case you don't have to leave whatever you're currently doing but use those platforms too just in case they start to take off and you'll have that advantage. Number three 2008 when he came out to say yeah it was kind of a interesting rebrand but it sounded so signically different that it helped him cut through for the first time. I don't know how strategic and premeditated of a move that was maybe he just liked to beat but it was a brandy genius moment because it allowed him to stand out. Video was actually kind of a viral video feel. It really put him on the scene in a different way and probably expanded his audience to a less urban part of the world. Number four remember when cavern fever 2 came out? If you don't remember all the specifics just know that it was already cavern fever 1 and it had a lot of hype behind it and not long after cavern fever 2 came out ONIFC came out. He didn't push his album what he did was maximize attention for himself just in general and then push cavern fever 2 which was a free mixtape and having people come to see this mixtape which was an area that already had a lot of attention because number one was so successful he leveraged the momentum for cavern fever 1 push it into cavern fever 2 promoted that and then within cavern fever 2 he actually advertised the fact he was going on tour advertised that he was coming out with ONIFC so if you don't really understand what I'm saying is happening there it's that he already had momentum but maybe you don't have the momentum he pushed something for free first adding value out into the marketplace he already had people that effort him and then through that he promoted something that cost all right in a number five moment of branding genius for Wiz Khalifa was black and yellow his city he had been branding himself with his city since the very beginning you have Pittsburgh pirates stillers and penguins black and yellow this is genius in the sense of okay you're wrecking your city but many people have done this before but the bigger genius in this situation is just the fact that it didn't limit itself it was colors the way you did you know you had welcome to Atlanta welcome to Atlanta was limited to Atlanta and there's so many city songs that do that this was ambiguous enough where if I'm some baseball team in another city I'm a recreation team black and yellow if I'm Green Bay which Green Bay had many people who did it for they did green and yellow green and yellow someone can say blue and yellow their team colors are blue yellow so you have this innate way for people to copy easily I forgot about this it was so bad that I was out with these girls where I'm waiting for them to get out of the car this Asian dude walked up to me and he was like hey yo black and yellow black and yellow black and yellow point to him and me number six Wiz Khalifa rebranded himself multiple times and one of these times he used Snoop Dogg so I'm just going to use brand association but listen to the rebranding portions of it too it's in two ways aligning himself with Snoop Dogg who had already crossed over and mastered the weed lane when you look at Wiz Khalifa many people have thought about him as a young Snoop Dogg even though you got this dude nipsy yeah so who's out there looking just like this man and talking just like this man in so many ways in one way with Khalifa actually found a mentor because Snoop Dogg really did walk him through a lot of the game so he also was able to skip a lot of steps by Snoop Dogg just put him in a position and showing him how to get that brand thing because Snoop Dogg and Wiz Khalifa the two strongest parts about them is not the weed but their brand weed just happens to be a part of their brand number seven there was two big rebrands in Wiz Khalifa's career so far he had the one portion where he rebrand himself as the new weed prodigy and then the next portion was he became the weed rock star realizing that there was relevancy in this whole rock star branding thing today other than that you know what to do hit that subscribe button