 So we hear the ID TechHack show and hi, so who are you? Hello, I'm Gregory Beeson, I'm the principal designer at Lumia Technologies in New York City and we make a drapeable circuitry layer that can have different components in it. Is this flexible? It is, yes. You can show? Yeah, absolutely. So, as you can see, a couple of up limited bend radius applications including automotive, wearables, work wear, apparel into this nature. So soft goods, electronics with soft goods. So, it's electronics with the, is it for something like smart closing? Exactly, yeah, so specifically we're in e-textiles, the soft circuit layer, so we can embed it in. We've had applications in menswear jackets, shoes, work wear, automotive and even furniture. Do you have it in there? I don't have it in here, no. You could, right? I could, yes. How long would it take you to integrate it in something like this and you need a purpose? Yeah, well we've actually already worked with one brand to integrate the layer into their custom jacket, so we've made our own jacket as well, so that's already in production. The one I saw in this video right here, it really could, but what was it about? Was it like, it looked like heating or is it light? Yeah, heating, yeah, so sorry, that application is heating, so that's a heating application for that heated mens jacket and we make it a heated woman's jacket as well. So to do heating is just like a short circuit or how does it work? Oh well, some of that technology is patented but essentially we're running the soft circuit layer, you can see actually here. This is actually a heating layer here, which you probably can't. It's hot? Yeah, you can feel it. Oh wow, it's very hot. Yeah, and so this is the layer that would heat similar to the light as well. You can nearly use it for cooking. Yeah. How does it get? This one gets, well it depends, we can arrange it about 150 to 160 degrees Fahrenheit. Which is in centigrade something. I'll check Google later. Yeah, I should get that Google translation. Yeah, so this is just to show it coming through a layer here, so a fabric layer, how it can translate through it. So, heating is one market, but doesn't heating use a lot of power? It does, yeah. So heating, maybe you see other jackets on the market, their life for going outdoors isn't as much. You'll see a lot of outdoors kind of categories. We're thinking more in a category where you know in the office or at a quick jaunt around the city that's where a lot of our heating is. So you need like a larger battery. The lighting of course, a smaller battery, a lot easier to get power to that. So there's lighting, there's heating. Yes. What's going on here? Is this touch? Touch sensing, yeah. So captive touch, to change the functionality. And that's also using your technology basically the same? Exactly, yeah. So essentially all here you can see it's just carrying the power to these different components. Is it blinking because it's like a prototype or? We made it with that functionality just to show the change. You have different modes. One is a blinking mode? Yeah, one is off, fully on, blinking and more like slow. Nice, so it's not buggy actually. No, no, it's actually the way it was designed, yeah. And so I've seen some smart closing technologies like some demos before. How is yours different? Do you have something like really special? Yeah, ours is different just because of the soft circuit layer. It's because it's so bendable and sewable as well and bondable. So it can kind of be integrated to any software as well. Where is it? How does it work in there? You can kind of see it here. How it's carrying the power here. But yeah, that's the idea is that it's almost like seamless, right? I can't see it. My camera is not good at focusing on it. It's like too invisible kind of. Yeah, that's kind of the ideal, right? So yeah, I guess the idea is here that it's seamless. I see some kind of big stripe here is that what it is? Exactly, yeah. So it needs to be big? Not always, depends on the application, yeah. And here you said L-E-L? Yeah, so we call all of our electronic layers the Lumia electronic layer, so the L-E-L for sure. And are you like a startup or what's the status? We're kind of beyond startup or we've gone through all the startup things as well, but we're starting to partner with different companies to bring products to market. So what we do is provide our L-E-L and customize it for a company to let them integrate it into their product. So be it like a luxury handbag or a workwear garment. You have a customer? Or many customers? Developing a few at the same time from a range of different industries. And where are you based and how big is the team? Yeah, we're based in New York City. The core team is three of us and then we have a whole network of collaborators and contractors we work with very closely. And you've been at it for a while now? Yeah, this company's been going for about five years now. And this is definitely going to be huge, right? But the question is are you going to be able to make it huge or is like Huawei or somebody? Do you mean huge and like everybody's going to have smart closing in like five years or what? Right, yeah. So the big part of this is like it's such a new industry, it's figuring out scalability. And so what we've done a lot is work with different manufacturers to be able to make that happen. Which we partnered with a group called Eastprint in the United States to produce our layers. And we also have very tight relationships with our manufacturers of our materiality as well. So we're starting to get that, our whole supply chain in order so there is a P purchase order of thousands and thousands of units we can actually fulfill it now. So you said that there's a partner called Printed Something? Eastprint. So this is all Printed Electronics? Or what? Well they do a lot of Printed Electronics yes. With us they do our specific layer. So this I don't think would be termed Printed Electronics. So what is it? Soft circuit, e-textile. E-textile market. So there's like a machine that kind of makes it. Yes, different processes, yeah. There's a few different ways we're always evolving in our processes. And you said you're the designer right? So does that mean you design like an idea or? So like our team has, you know, a product officer and an engineer, researcher and then designer. So designer thinking of, I a lot of times will be conversation with a company or a client to talk about how we're going to make this and what it needs to look like, what the user interface could be like, what the user experience is like. So my end becomes design like that. Or even what the custom componentry could look like. How could this cable be redesigned? How could this housing be redesigned? Even just like we can even design new batteries as well for clients as well. Have you worked with the companies that do flexible batteries or is that not urgent? We did some early prototyping with, because we were doing some footwear heating, so we did have some flexible batteries. But you know, some of these things we wait for clients to want scopes of them, then we go deep into it. We've done a lot of early investigations, but to like go very deep into the process. So for example this one, this is the power bank here. Exactly, yeah. And then how are electronics here? So there is, yeah, there is a board in here. Different ones do different things. I have another one here, which is actually a layer that is in this video. So this in here is a custom housing we created. What is this connector? Pogo pins? Exactly, yeah. So same thing that these are as well. Oh, just magnetic. Exactly and it's polarized so you can't do it backwards. Great. And then there is a custom PCB board in there for this custom piece, which this is for a jacket heating. So this is the custom design, sewable tabs for a client. And I just brought this as an example. What's the price of your solution? It really depends on scale. It depends on scale, size. As you get into bigger pieces obviously it's going to go up. So it really depends.