 At PWC we believe AI could unlock substantial economic growth in the order of 15.7 trillion dollars by 2030. It's increasingly offering the possibility of solving some of our most intractable problems in society and really starting to solve the grandest challenges for people and the planet. But in order to get there, in order to unleash the full potential, we have to build trust into the technology. We have to consider the ethical considerations. We have to look at the risk of bias and fairness. We have to build the right governance around the technology. We have to consider security. We have to consider privacy. And we have to ensure that businesses are able to unleash this potential quickly to fulfil the promise. We believe this is within our grasp. We call this Responsible AI.