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Published on Nov 14, 2013
One major feature announced at the 2013 Google Analytics Certified Partner Summit gives users the ability to migrate a classic Google Analytics account to the new Universal Analytics version of GA. This will allow users to keep historic data while upgrading to the newest version, called Universal Analytics.
Universal Analytics is a new measurement protocol that provides users with the ability to track visitors across multiple devices and browsers, shifting from a session-based measurement protocol to a visitor-based one.