 much further ado may I invite on stage Mr. Anurag Bhattra the editor-in-chief and the chairman of the exchange for media group one hygiene announcement now the tables are all marked requested to please be on the tables that are marked specifically for your brand good evening I'll keep it short welcome to the second edition of Madis we started our engagement with the mobile advertising domain five years back for the last five years we've been mapping this and we plan to release the mobile ad spent India report but to save time and make sure we catch up for the time that went by the reports have been placed on the tables that you are seated on and it is heartening to note that this year we got as Superna shared 250 entries just to give you an idea in it ma we get about thousand entries roughly so really mobile is growing I don't have to tell that to this audience also as she shared 90 brands participated that's very very healthy you saw the jury AV what is very heartening is as you see in the mobile ad spend India report that mobile advertising this year is close to 1300 crores and we are projecting that in the next one year 12 to 14 months it is likely to be 2200 crores so that's almost 80 percent growth 78 percent growth so and this is a domain where this number could be bigger than what we projected we've tried to be safe as novel said the geo launches a is an accelerator and then the offerings from the other telcos and the ecosystem developing will make sure whether it's in gaming advertising on the mobile phone or all other forms of engagement with the viewers will grow so hence this 2200 number could be bigger than what we've projected so really I think this audience and the stakeholders were deeply involved in mobile advertising have a lot to cheer about I just want to thank our jury chair Mr. Minak Dhar and I was telling Superna his name is Minak and not Moina that's what I was telling Superna unless and you know we exchange for media Superna says something we you know if she mispronounced my name I'd change my name just to make sure she was right but in your case I don't think you'll do that so I was correcting her so I don't want to stay I also I see other jury members there I see Karthik and a lot of other jury members I won't welcome you and I look forward to celebrating the winners tonight and I know some of the winners I've seen some of the work and I believe that mobile while the jury chair said it's an infancy but some of the works really stands out and when you see the kind of work that is awarded today you know that mobile advertising is very very effective so thank you for being part of the madness and look forward to celebrating an evening of mobile advertising winners thank you thank you can we hear it out loud for Mr. Anurag Bhatt