 I'm Alex and I'm proud to be gay. I'm proud to be bi. Proud to be an alloy. Proud to be gay. I'm proud to be a lesbian. I'm proud to be an homosexual. I'm a romantic. I'm a proud transgender woman. Pride to me first and foremost means being proud of who you are as an individual, no matter what group you fall into within the LGBT plus community. Pride to me is a celebration of people coming together and a celebration of love. It's also recognition and celebration of all the sexualities and all the genders that haven't always been acknowledged. Pride is important because it lets you know that you're not alone. It's also an opportunity for us to raise awareness and acknowledge that there's still a lot that needs to be done. We still see on the news daily that there's discrimination against LGBT individuals. As long as there are still people in different communities and different countries that still have to hide who they truly are. We need to continue to stand up for those that don't have a voice. Coming to the UK, it has opened up the opportunity to participate in Pride celebration to feel welcome, supported as well as in an inclusive environment. We still need to get out there. How important Pride is. The spirit of Pride still needs to be kept alive this year. There are so many things people can help and support others within the community drawing Pride. Something as small as displaying a Pride flag outside your house. By just reaching out. By keeping in touch. Being a friend and checking in on each other's mental health. As an ally the most important thing you can do is be visible. Speak up. Call out inappropriate behaviour. If you can, talk to someone you trust. If you can't find someone in your life that you feel comfortable talking to then there are so many charities. I'm Kevin CFO for Sainsbury's. This year I'm delighted that as a company we've partnered with Comic Relief to sponsor the Albert Kennedy Trust. AKT supports young LGBTQ class people here in the UK. They support those either facing or experiencing homelessness or living in hostile environments. Hi everyone, my name is Fas and I identify as Q-Pok. That's queer person of colour. As a whole, AKT have been a family to me for all the things that I've been through over the past four years. If I didn't have the opportunity I would have been able to be who I am and become who I am right now. Having names like Comic Relief, having names like Sainsbury's attached to AKT I think it gives young people validity, gives young people accessibility. This will definitely help all the new members of the family that will be coming through the door. You should never be ashamed of the person you are. Be proud of who you are because actually you're pretty cool. No matter what, you're valid, loved and supported. You're amazing. Never forget that. Happy Pride!