 A director of a coal electricity distribution company, George Atomi says subsidizing the energy and power sector is a mismatch, as liquidity is a fundamental challenge of the sector. George Atomi was a guest on Plus TV Africa's morning show, The Breakfast. Atomi also dismissed the popular notion that the electricity distribution distribution companies that this goes are the weak links in the value chain of the sector as the problems are multifaceted. The product at the beginning of the privatization was designed to be sold at market value, but then through political considerations and other considerations, the regulator made the purchasers of the power sell at below the cost. And anytime you sell a product below its cost, they're going to have a problem. It means in the first place the entire sector is cash strapped, which is the reason the government has been doing this subsidy gain. And if you ask me, it's been very inefficient. It's inefficient for power, inefficient for petroleum, but power is a very emotional subject. And because it directly impacts on the happiness of people, the policy and government tend to pander to it as opposed to going to the fundamentals, dealing with it, and then you begin to climb up slowly.