 The first do is to include a specialization. The easiest hack to make your answer for why this course more specific and unique is to include a specialization within your course. Now all courses in US do have a specialization. You need to look at the curriculum to figure this out. Your course already might have concentrations within itself and all you need to do is to pick a concentration and that becomes your specialization. Or the course might give you electives or subjects which you can choose and depending upon the subjects that you pick you will have your specialization. So before you set out to frame the answer make sure that you take a look at the curriculum and figure out your specialization.