 All right, so in this video, I want to talk about the number one reason why your outreach is not getting any responses, not getting any positive responses or people interested in talking with you or booking a call with you. And the reason I'm making this video is because I've been getting what seems like way more cold emails and messages recently. And unfortunately, most of them are just God awful. And so I want to talk about the main thing that I see wrong with many of these cold messages and how you can increase the amount of positive responses that you get back if you're doing any kind of cold outreach. So we'll get into that in just a second. But before we do, I have something called the gentleman's agreement, which means if you've watched two or more videos on my channel, all I ask is that you hit the like and subscribe button if you finding it useful and valuable. So these videos are free for you to watch and they take a lot of time and energy for me to create. So all I ask in terms of payment is that you hit the like and subscribe button if you're finding it useful. So let's get into this. What is the number one reason why your outreach is not getting any responses? Well, it's because you don't have proof. Okay, you don't have proof. So anyone can make a claim. Anyone can say anything they want. They can shoot a video just like this. They can go on Twitter. They can go on Facebook, LinkedIn, wherever it is. They can write something and make a claim. But unless you back it up with proof, there's no reason for anyone to take you seriously about that claim. So I got a cold email this morning that said, hey, we can add seven figures a year to your business. Would you like to chat? I responded back saying, cool, do you have any case studies of that? And they said, well, no, we don't have any case studies there. They're private case studies. So we can't share anything about it. But yes, this is something we help people with. And so there's no proof. They're just saying, hey, trust me, bro, I can help you do this. I can help you add a million dollars a year to your business. I got another cold message on Twitter yesterday that said, hey, we can help you grow your following to 100,000 followers. And I looked at this person's profile and he has less than 100 followers. So it's like, dude, where's the proof? Right? You're telling me you can help people grow to 100,000 plus followers on Twitter, but you have less than 100 followers. There's a disconnect there. So you need to have proof in your message if you're making a claim. If you don't have proof, then your first mission is to go out and get that proof. And I know it's kind of a chicken and the egg situation. How do you get proof if you can't get clients? Well, you can go on job platforms like Upwork, you can go on regular job platforms like Indeed or Monster and find people hiring for your role, whatever it is that you do, and you go in, you get amazing results for whatever role it is. And then you have that case study to use. But if you're doing any kind of cold outreach, I'm telling you now, it's going to be much, much harder right now because everyone seems to be doing cold outreach, much harder to get a response unless you have proof because anyone can make a claim. Everyone's out there making wild, outrageous claims right now. And so unless you have proof that backs that up, you're going to find it really difficult to get a response. So I'll give you an example of what I do. And this is in one of my other videos around, just look up like how you get clients on LinkedIn. I cover a live example of this. But I'm doing outreach right now on LinkedIn and my message is around helping coaches and consultants sell high ticket offers without needing a sales call. So that's the claim, right? I can help you sell your high ticket offers without a sales call. Well, after that claim, I have proof of me doing that. So I have a document, it's a sales letter, but it's also a useful piece of content because it shows people what to do and how to do it. But in that document, there are case studies of me helping coaches and consultants do exactly what I claim, making money from selling their high ticket offers without sales calls. So I have the claim, I have the proof. And after that, I have the invitation. All I say is, Hey, if you'd like that, if you'd like my help setting this up with you, just let me know. And we can chat more about that. And so I have the claim out of the proof. And then I have the soft invite. And this is going out on LinkedIn, but this can be used for any channel. And because of that, I'm getting really high response rates of people saying, Hey, tell me more about this. I'm interested in learning more. Hey, can we jump on a call on Tuesday or Wednesday, whenever it is. And so you need to have that proof in there if you're making any kind of claim. A lot of newbies think that if they just make the claim bigger, more people are going to be interested. But really what they need is just proof of the first claim that they make. So I hope this was useful. If you're sending on any kind of cold outreach, you need to include some kind of proof like case studies or testimonials in there that back up the claim. And that is going to be what helps you to get way more responses on your outreach. If you don't have that, I'm not saying it can't work at all, but you're going to have a much, much harder time getting anyone interested because nowadays, everybody's making claims, everyone's saying all kinds of crap online. And so the only way that you're going to get people to bite on that is if you have some kind of proof that backs it up. So I hope that was useful. If it was, hit the like button, hit the subscribe button. Let me know in the comments what you thought. Let me know if you have any questions and I'll see you in the next video. Take it easy.