 Today I will talk about my work called the Pink and Blue Project. The Pink and Blue Project began in 2005. It was inspired by my daughter. So, I really loved pink. I found that my daughter was not the only one. Most little girls love pink so much. This phenomenon seemed widespread among various ethnic groups of children regardless of their cultural backgrounds. I think perhaps it is the influence of pervasive commercial advertisement such as the universally popular Barbie and Hello Kitty merchandise. When I go to a megastore like Walmart and look around the children's section, I found this played with colorful pink and blue for boys. Also, sometimes some items for children only come in pink or blue. There are no choices. Therefore, some girls think they do not especially like pink but they have many pink things. Blue has become a symbol of strength and masculinity while pink symbolizes femininity and sweetness. Color affects the content of other commercial products as well. Many toys and books for girls are pink, purple, or red. Most boys' toys and books are made from the different shades of blue. As girls grow older, their tastes for pink changes. Until about second grade, most girls are very obsessed with the color pink but around third or fourth grade, they are not obsessed with pink anymore. Usually, their tastes change to purple. Later, there is another shift. To make the pink and blue project, I visited the children's room where I displayed all their projections laying them all out in a systematic way. And the final appearance is very spectacular. This process takes about six hours. When I displayed their items, the children were also surprised by how many pink or blue things they have. Until now, I have worked with more than 70 children of various ethnic groups in New York and Seoul. The purpose of my work is to give the chance to rethink, customize the thinking in our society and to find out why consumer culture uses color as a form of gender identity. The three photos are models are the same, my daughter. From left to right, the photo was taken in 2005, 2008, and 2009. When I started the pink and blue project, I did not expect to make the second version of the pink and blue project. But I saw my daughter's tastes change from pink to purple and light blue and she did not like pink anymore. Now she's 13 years old and she wears various colors, except pink. And these two models are the same too. They are twins and the left side was taken in 2006 and the right side was taken in 2009. I reviewed my models about three or four years later. What I discovered is that children's favorite color changes to various other colors. This project portrays the process of development of these children based on color, which is often socially dictated. I have a plan to follow these children until they become others. So I guess I have to live a long life. When these pictures are completed, we will be able to see the aspect of social development both in the subject and society at large through my work. Thank you very much.