 Oh, is Doc here? Oh, fantastic. All right. Dr. Rico, come on in. Doc was on theCUBE last year at SAP Sapphire. Doc, it's always a pleasure to see you. How you doing? Good to see you again. And my colleague, John Furrier, you remember. Doc is the VP and General Manager of the Advanced Technology Group at EMC. You want a coffee or anything? I'm good. Thanks. All right, cool. So welcome. Here we are a year later. Here we are a year later and bigger and better. And a week later. We saw you last week at EMC World. It's an amazing event for you guys. Congratulations on pulling that off. Thanks. EMC, I mean, you guys are just really, talk about, we were just talking about Dell's transformation. Wow, talk about EMC transformation. I've been following EMC, as you know, for many, many years. Yes, we appreciate that. Exactly, EMC was a memory supplier. And talk about another transformation now. I mean, it's just, it's amazing to watch. I mean, you guys are really becoming a systems company in many respects, aren't you? Yeah, and a lot of respects for becoming a systems company. But our core competency really is information, information processing, information handling. I mean, it is ultimately what people run their businesses on. It's not the infrastructure around it. So it's a very exciting place to be. And follow this conference too. I mean, that's what they're talking about. The keynotes this morning, all about in memory. And you can certainly argue that it might be scary to us, but it's not in any shape or form because, frankly, it's just creating more information and the information has to live somewhere, has to be handled somewhere, processed somehow. Well, let's talk about that, because I was saying earlier, I judge the quality of a company's marketing at events like this by whether or not the users are talking about it. So last week, it was cloud meets big data and everybody's talking about cloud, everybody's talking about big data. Maybe not everybody talking about big data, but they're talking about data. And people I think are still trying to squint through that, but I think that messaging is very good. Here it's all about in memory, Hannah and mobility. And you talk to these customers and that's all they're talking about. And so you just alluded to the fact that, some people might think, well, all that in memory. Geez, that's got to be bad for a storage company like EMC. What's your take on that? Well, I think it's actually very good for us. And frankly, they did talk about big data. Bill McDermott got on stage yesterday and actually said the words, big data. Yes, he did. We saw him last night and we asked him about that. Yeah, so go ahead, sir. I'd love to hear what he told you, but you know. Basically, I just started to interrupt, but I mean basically he said, look, we are a data company. We've been in the data business for a very long time and then we started to have a conversation. It's not only big data, it's fast data. And I want to talk to you a little bit more about that in Flash and Project Lightning and where that all fits. But so why is that trend good for a storage company like EMC? Well, it's demonstrating the significant importance of data and information that I was talking about a short while ago, David. It really demonstrates how critical, mission critical information is and real-time access to it. So all of the tenets of information stories that we've been talking about for all these years remains in full effect. And in fact, if you look at where HANA is today and you start looking at what the early feedback has been, HANA is very exciting in terms of being able to meet some of those critical business needs of changing the decision processes from days to minutes or seconds. But the early feedback really is that it's missing reliability, it's missing resilience, it's missing the ability to make that information more mobile and it's missing the ability to scale because information is continuing to grow significantly. Well, and the other thing. We were just talking to CSC and Seeka came on and she was really on target. She brought up the point of there's multiple cores coming into the market, that's going to affect the compute, in memories, okay, a caching layer, but just about the collision of storage, virtualization, memory and cores. And what she was arguing was that there's not really a compute issue. As the cloud gets bigger, the issues shift. And so we were talking about, is that a new architecture? So clarify that for what's your angle on that. Yeah, to a very large extent, I think it starts to open the possibilities for multiple architectures. In one sense, some of the discussions about HANA here are about moving the information closer to the compute because of the analytics, because of the computations, the literally thousands and millions of computations that they have to go on. And in some cases it's not that way. In some cases it's going to be sifting out the data to present it to a compute engine. So we can see a couple of architectures emerging. We can absolutely see moving the information closer to the compute, but we can also see moving the compute closer to the information in some respects. And last week at EMC World, you heard all about project lightning and project lightning is a lot about that. It's taking some of the elements of the data store and moving it closer to the compute so we can move the information upstream. But we're also taking a look at how can we move some of that compute processing down into the storage where the bigger masses of information are going to live. The other thing she said, that was interesting, I want to get your perspective on. She said it's not about competition, but it's about integration. And she was referring to essentially cloud and cloud architectures. So it wasn't about competing approaches, but more about integration. What do you think about that quote? Because you're essentially saying there's multiple architectures, they're not mutually exclusive. Are they going to see a variety of hybrids? Well, I don't know that you'll see a variety of hybrids. I think you'll see a couple of key architectures start to evolve and then you might see some competition emerging in that space. And there already kind of is. I mean, you could certainly argue that Fusion I.O. is in one hand some of the things that Project Lightning is trying to achieve. But we're going about it more from the shared storage construct where they're not. They're trying to grow into something more like an extension to the server. We're trying to grow into more of an extension of the storage. Bring all of the resilience and properties of the storage that people love to ascribe to. Surprising that you come at it from that angle. Yes, surprising. Isn't there a strange bias there? But, you know, look how many people. She's got to integrate the whole thing. So for her mindset, her mindset is, hey, I got to deal with all these architectures. Obviously, you guys are EMC. You want to go in your direction. You have an agenda. And I love her quote. I absolutely love her quote. Don't get me wrong in any respect there. I think the ecosystem there is absolutely critical. But I don't want to lose the opportunity to at least comment further on the comment. Yes, we're coming from that angle. But look how many people have tried to enter the space and gotten it wrong, right? So, you know, there is a formula there. And, you know, storage is not spinning rough. Storage is not hardware product. Storage is a software product, just like SAP is a software product. So, a lot of intelligence. Yeah, yeah. So Hannah, it's very interesting to me because, you know, you're hearing a lot of buzz around it. And at the same time, it's kind of a brute force approach. I mean, you've got this legacy software base. I'm not going to put the world's data into memory. I mean, that's not going to happen. I mean, you guys announced last week a Hadoop, you know, strategy. And, you know, we're not all of a sudden going to, you know, go back to the data temple model. I mean, all the world's data is not going to be in a box. It's out there. We know that in Google and Facebook and everybody else have sort of proven that. And so, to me, and I'd like your ankle in this, your thoughts, you've got to have, you know, a software architecture or systems architecture to be able to go out and get those nuggets and then bring those back in and then operate on those in memory. And is that fundamentally EMC strategy? And can you, you know, drill down on that a little bit? EMC strategy is definitely to distribute information more widely and make it available, you know, more directly closer to where the user's going to consume it. But at some point, you still need to be able to aggregate it where that makes sense as well. So it's not an either or in our mind. You know, information does have to be widely distributed and you're starting to see some of our scale out architectures evolve to that. You're also seeing other types of distribution technologies like Vplex come into play, which will allow you to replicate that information. You know, today, yes, replication is really, you know, A to B, but replication down the road to us is any to any. And that's critically important as well. And you're starting to see that not just about the core information itself, but see that tied into the mobility of the application because ultimately the information in the application are going to go hand-to-hand and it has to be driven from the customer down. You know, Doug, you just mentioned Vplex, which John and I were talking yesterday about how Star Trek predicted the future. You know, everybody talks about that. Yeah, the transporter. And so, yeah, and so we had the mobile phone, you know. Wearable computers, you know, Kirk to Enterprise, Kirk to Enterprise. And, you know, the Google, you know, Spock talking computer, you know. That's actually next generation. Who's got the most storage market share in VMware, right? And then John said, you know what? Vplex is actually the transporter. So that's, you know. Yeah, that's the only way we can actually get that in there. Because we were riffing on like, hey, there's no transfer, and then we're like, hey, Vplex, you know. Vplex is the transporter. But, you know, keep in mind, you know, the interesting context of what Star Trek got, which was kind of interesting, is not just the transportation of the physical entity, but the transportation of state, right? So when the person actually transports to the planet's surface, you know, Captain Kirk, you know, gets down to the planet's surface, he still remembers everything that, you know, he was thinking at the moment and can, you know, pick up a conversation in mid-sentence, right? So the transportation in that state is ultimately critical as well. And that's why it's, you know, I said, it's the application too, right? It's the combinations of things like V-motion and V-Plex, you know, that bring together V-motion, taking that state from the server and the application, and migrating that, and then the information going with V-Plex. But V-Plex also gives you the ability, don't forget to access information that might be somewhere else, as if it was local. I love this concept of state, and because the concept, the whole notion of state is changing with cloud and virtualization. State used to be whatever was written on persistent disk, but it's not anymore, is it? And so, it's interesting to hear a technologist from a quote-unquote storage company talking about this notion of state, because we see it in Wikibon as a big opportunity for a company like yours. So can you talk a little bit more about how you can add value in the way in which state is preserved and data is protected in the new model of data protection? Yeah, and you know, there's a couple of different interesting ways to think about it, and you know, a simple one, and going back to the integration and the ecosystem discussion a bit. You know, very simple concept is to take an application that might be running, say, an SAP instance, and make perhaps a clone of it and rapidly deploy it. So, you know, be able to do that, I think you can probably envision with, you know, technologies from five years ago, how easy that is to do. But when that provisioning is going to be to a user and perhaps another city across the country, it starts to get more interesting. So, you know, if you were to take something like, let's say, a fluid ops orchestration model and tie that together with Vplex and Vemotion, very interesting because you can take all of that orchestration, make a copy of the application, ship it across a wire, and then have the information immediately accessible with technology like Vplex. And then if it's going to be persistent, have it migrate there behind the scenes or at least an instance of it migrate. So now you have the information and the state moving to an entirely new user somewhere else. You know, when you start to build in the protection model, the model's built in now if you maintain that, you know, coherency across that distance. So that's, you know, sort of the beginnings of the evolution of this. I mean, the future, it looks really bright. I mean, that's the scenarios that you can dream up are fantastic. And one of the things we were talking with, that's Hickey earlier. And then last, yesterday, we were talking about it briefly was, is the network really ready for this, right? So, when she was talking about cloud moving from IT of provisioning this device, talking to this IP address, you know, normal network stuff. And some are saying, you know, the network is more dynamic, converged networking is great, hard and top, whatever you want to call it. But I mean, I don't know, I just don't feel like the network is truly in a position to handle some of the innovations that virtualization's enabling. How do you see that? Am I in the right direction? How should people think about the network? Is it truly ready? Yeah, is the network truly ready for the full vision? You'd have to argue that it's not, but you have to argue that also, that it's headed in the right directions. You know, there's a lot of work going on with some of our partners, like Cisco and Sienna in this regard. You know, Cisco, you know, certainly has been putting a ton of innovation into making the network seem more flat, which is clearly a benefit. And there's been a lot of work going on in terms of reducing latency, making the network a little bit more stateless, you know, making it a little bit more deterministic in terms of being able to perform those functions. But then, all of a sudden in the world of cloud and the world of multi-cities, it has to go across a wide area network and across carrier-based networks. I talked to one SAP customer yesterday and we were talking about some of this virtualization stuff and he said, what's interesting about virtualization on SAP environment is that it changed the game for him on his vendor relationship. So what he said was, I used to have HP, now I have Cisco, mainly because of Vblock, those become a commodity decision for me because the Vblock benefit on the VMware side is so compelling that he doesn't mind going from HP to Cisco on the Blade side. So he actually moved to Cisco Blades. That changes kind of the game of how they're dealing with their vendors, right? I mean, in this case it's HP and Cisco battling it out for the Blade business, but here's an IT guy making a commodity decision about Blades. Would you have said that five years ago? No, of course not, but there's, you know, there's an interesting observation to be made when you're talking about Blades on Cisco too. It's not like you're going to just a generic Blade, right? You're going to the latest and greatest technology that takes full advantage of the cores, it takes full advantage of the extended memory. It's in Cisco, you mean? In the Cisco Blade, and by the way, the back end is fully integrated with the network. You see, yes and all that stuff, yeah. Yeah, and then, you know, if you take that and you fully encompass it in, you know, basically a cabinet where you don't have to worry about what's inside of it, you know, that's a beautiful thing, but now all of a sudden we were talking a moment ago about networks and the ability to extend that even more broadly, you know, isn't that the beauty? And, you know, let me give you an example of what we've done with Sienna that I think is going to be very exciting about the carrier piece and not to mitigate Cisco's contribution because, you know, that's a layer above, right? Once you're down at that carrier level, Sienna has done a very interesting body of work with Vplex and Vmotion. What they did was they did a demonstration where they took an application and they had this, by the way, at EMC World last week. They took an application that was doing, say, 45 megs per second of IO in one site and they migrated the application about 100 kilometers using just a bare bones carrier technology over, you know, ethernet running over that. And the migration took about nine minutes or so, you know, and you could say, okay, 100 kilometers, not so bad, but the performance degraded horribly. You know, once they put Vplex under the covers, the performance went up almost immediately because of the caching capability, which was significant. And when the migration was done, even though they hadn't yet replicated the data, the application performance stayed the same on the other side of the link, which was significant point number one. Point number two was being able to maintain determinism in the network even during the migration. So what they can do is dynamically turn on additional bandwidth to make the application migration smoother. They took the time down from nine minutes down to under a minute, just by opening up some additional bandwidth that's probably sitting out there anyway, but then returning it to an available pool so they can be used by another migration or another application. So, you know, going back to your question, is the network ready? The networks are becoming ready. The technologies are being developed. We asked Yeltsinger that question actually last year here at our first cube at SFIR, which was, who innovates the apps of the network? And, you know, he says, I'm a network guy, so he believes it's a network. But, you know, it's a kind of a nice, you know, balance, right? Some pressure from the app side breaks or hits a wall, network has to step up. So it's a little ratchet game. It's a subspace network, right? Yeah, that's right. His point was actually the infrastructure tends to lead the applications, right? Yeah, well, I'm blanketing that. But, I mean, I question the network. I don't think that's the, I personally, you know, I'm going to disagree with Pat on that one, but I think there's a lot of force coming in from the app side, and look at SAP trying to be an app company. I mean, it's clear in this announcement is all the announcements, they're trying to be an app company to everybody. But I guess that's a lightweight thing to propose. There's nothing meaty there, technically, at least in my opinion. So, you know, I think the app sides are interesting to composite, catalogs, services are interesting. Yep, but they are, you know, to the point we're just making, right? Aren't they indeed also driving down into the infrastructure at least? They're not trying to become infrastructure, but they're trying to influence infrastructure in a certain direction. I think that's compelling. I mean, the silicon announcement with the on-desire, by design, was interesting with Intel. Pushing that stuff into the infrastructure is what they've been doing since what clients serve it, right? I mean, SAP is trying to push that software into the network, into the silicon. So that to me is the big, big interesting difference between, say, an EMC world and a Sapphire EMC world. There's a lot of infrastructure people there. And here, you know, it's a real business audience. The CEOs are talking the language of the wallet, and even more so than the EMC execs. But having said that, there's got to be a link between the infrastructure and the business, and that link is applications. So how is that link tying the infrastructure through the applications to the business? How has that changed in the last decade, let's say? The link from the applications to the infrastructure? Yeah, so, I mean, right? I mean, there's got to be business value somewhere in the infrastructure, right? And so is that changing in a way? I mean, cloud, obviously, virtualization, that is tangible? Well, I think the business value is, they're looking to the infrastructure to provide greater returns on their investment. I've yet to have a meeting here with a customer where they haven't said this HANA stuff is exciting, where are you in the picture? And I'm trying to give them a little bit of insight of some of the things we're doing, give them, take them back a week to EMC world and talk about things like project lightning and how critical that is to the future. But really start talking about that return on investment. And it's ironic because they also then want to talk about not just HANA and EMC's play there, they want to talk about VMware and, you know, the VMware investment and why is virtualization so critical if, let's say SAP is going to exploit everything that you can get out of a server, why do you need VMware, right? And you talk about mobility and you talk about the, even if you didn't achieve a, you know, a 20 to one ratio of virtual machines to visit the server. Which you won in a lot of cases, don't you? You won in a lot of cases, but so what? I mean, even if you only achieved a two to one, or in some cases like a HANA, maybe a one to one, but if you could still move it dynamically to simplify things like technology refresh or upgrades, right? If you can tie this all together with an EMC infrastructure that can allow you to replicate your data or recover it, but, you know, let's say you've got an upgrade to do, right, with our technologies, what you can do is you can make a snapshot of information at a point of time. You can take another snapshot of that. You can start doing upgrades and see which one, you know, is more closely as you roll your data forward and, you know, eliminate the one you're not using and roll that back into your production system. And now you start looking at significant, you know, returns on investment, right? You know, they're looking at an environment where, you know, an upgrade might be, you know, equated in days to weeks to months sometimes, you know, depending upon how complex it is, how many modules, how much data is involved, how many different components have to be upgraded with it and whether or not there's a technology refresh, right? So, you know, the infrastructure refresh is painful, but if you start putting these things like snap technologies, mobility technologies into play, suddenly they can start seeing these things coming down to days, in some cases, even hours. And that would include testing to make sure that things are reliable. So in the last 15 years, we've seen function move away from the host to serve her out, you know, to the storage system, storage subsystem, you talked about sharing, and that's obviously one of the big motivating factors. But, you know, there are others, you know, data protection as well. There seems to be somewhat of a movement back. I mean, you're seeing Oracle try to, you know, pull some of the function back. I mean, in some ways, project lightning is a recognition that there's more granularity in that IO stack. And isn't, I mean, I see probably things like project lightning, I think of the relationship between project lightning and HANA. Am I thinking about that the right way? In other words, you've got to make that resource at some point, persistent. You've got to do something with that data that you've just processed. And there's some value that comes out of that. I want to now store that somewhere to share it. I think there's a recognition that, you know, I pretty much agree with your point, but I think I'd maybe twist it a little bit different as the, you know, the EMC guy and say, there's a recognition that, you know, the information has to move closer to the user in certain cases, but there's still a hierarchy of information, right? You know, server memory is not infinite. And yes, it's growing, but it's still extremely expensive. And just like we've done with our fast technology and made a very significant return on investment case that says, you know, there's only a small percentage of your information that you really need in the fastest stuff, right? The rest of it, you know, maybe some portion of it you can keep in. It's a pyramid. Yeah, it's a pyramid. Not quite so fast. We love the pyramids. We love the pyramids. I'm using it pretty easily. So now what we've done is kind of extended the pyramid back out to the server. Now you know, you can have a couple of different tiers. You can have the server cache, you know, very expensive DRAM, but for that, you know, really critical stuff that is, you know, really nascent and important, you know, critically important to your business as of right now, you can keep that in DRAM. The stuff that's maybe not quite so, you know, current, but still very important to your business. You can keep in, you know, flash that happens to be part of project lightning. And then, you know, start to imagine fast taking that and saying, well, okay, this isn't being used quite so often, let's put it out to something a little less current, you know, perhaps though, by the way, with project lightning, you can also look at one other model which says, yeah, this is critically important, so we'll keep it in the server, but I also need it in another server, right? And this is a mechanism to get it there without having to consume the other network resources. This is SiliconANGLE.tv. I'm John Furrier with Dave Vellante, the worldwide leader in tech coverage. This is theCUBE, our flagship product where we go to events and get all the information. We're with Dr. Rico from EMC, he's the vice president of advanced technology, talking about project lightning, caching memory, the future of storage as software. Doc, you know, expand on the storage as software. I just tweeted that out to the folks out there. There's a lot of details that are kind of in the weeds that people need to kind of understand because all the high level messes is all about fast data, you know, mobility, it's sexy, it sounds sizzly, right? So the sizzle is there. The steak, the meat on the bone is all the little stuff that has to get done in the weeds, right? I mean, storage is not, is when you get in the sausage factory, it's pretty complex. So you guys eliminate some of that complexity. What's going on? What's some of the advanced tech that's going on with EMC, with virtualization in SAP? Well, you know, there's a lot of things going on between EMC and SAP and even some of our other partners. And it really starts with the fundamentals of being able to take these SAP instances, make them more dynamic, make them more portable. And that's at the simplest sense. And, you know, the problems we're trying to solve are, you know, anywhere from trying to reduce the software refresh cycles to the upgrade cycles to everything else. But some of the other areas that we're trying to work on them with is, you know, to make storage provisioning much more simple, tie it into the landscape management that they're developing, you know, whether it's their ACC environment or whether it's their new virtual landscape managers and allow you, you know, one place to orchestrate what's going on in your infrastructure and make all of the complexity of what's going on in the infrastructure as transparent as possible. So there's a lot of things going on in that area. As an advanced technologist, you have to have some vision point in the future, a moonshot of, so to sort of, you know, put a man on Mars, you know, or, you know, that kind of thing. I mean, do you have one for EMC? I mean, for you personally, like that Star Trek scenario with the storage, do you have that advanced scenario that you say, hey, if we can get to that, the world will be amazing. I mean, I mean. Yeah, you know, I think it's, that's a pretty interesting question. We keep focusing on Star Trek and, you know, I've never been a next generation fan, although I do like Patrick Stewart. There was one episode where he talks about giga quads of information, you know, trying to imagine what a giga quad is, but, you know. He's doing some great work. I mean, Joe Tucci said, you got to see the trends early, pick them, and you guys have made some great calls, but, you know, you got to run the advanced technology. You got to have a view and say, hey, we'll get there. We're going to get there. Yeah. I mean, is there a moonshot out there for you? Well, you know, I think if you follow the Star Trek, the Star Trek vision, some of the things that are really interesting is that they can access information from anywhere and, you know, do almost real-time analytics on that information, right? They can collect information on a planet's surface, and, you know, some science officer back on the ship is still processing it. And by the way, at some space station, some other scientist is suddenly, you know, processing that as well. And, you know, this is kind of, I think, the glory of the cloud vision as well, where big data meets cloud. It's being able to, you know, collect data from anywhere and have it accessed by anybody else to perform whatever operations they are, you know, that they need to do. And when you tie that in beautifully with the, you know, the surfer virtualization message and the application virtualization, you know, take Sanjay Merchandani's, you know, vision of IT as a surface, service, right? You can take your iPad or, you know, the PC in front of you here and click open an application and be processing on something that was, you know, collected in real-time, somewhere else on the show floor, you know, moments ago. You know, so, you know, I think that's the vision is to make information more ubiquitous, but still have all the dependency, reliability characteristics that they always add. That's completely automating and making all the configuration management, all the automation completely transparent, seamless data portability. Right. So, you know, I, you know, Apple, you know, Steve gets a lot of credit for some really good things and, you know, one of the, you know, the innovation of the iPod certainly wasn't it. The innovation of iTunes was, right? And if you think about this new vision of IT as a service, you know, the iTunes and the App Store are exactly what that's about and you shouldn't have to worry when you click on that app, you shouldn't have to worry where that app's coming from and where the information is going to support it's coming from that should be all automated underneath. Notwithstanding, again, information has to be secure. It has to, you know, live up to some, you know, business characteristics and attributes that you associated with. Dave, you've been following EMC for years and you go tell the stories about, you know, going down route nine, was it, you know, in the old days? Mercer Road. Mercer Road, yeah. Mercer Road, yeah. Mercer Road, yeah. And so, we're at Mercer Road. I visited there, but I came in a little after that. I mean, they've come a long way, Dave, what's your, I mean, honestly, the current EMC, we had a great time at EMC Road. What's your take on EMC right now, honestly? The software company that sits out with Pat. What's changed so much in the past few years? Why is EMC so successful right now? Well, EMC has transformed itself many, many times, Doc, as you know. As I said, it was a memory company, then it started to dabble into storage. It had a near disaster in storage, way, way back when, when it was, oh, yeah, I mean, disk drives and the disk drives, a bad batch and almost put the company in chapter 11, Dick Egan in his way said, I don't care, we are going to fix this problem and customer, you know, Pat Mc, Pat Mc, Pat Mc, my, Pat Gelsinger talks about the maniacal focus on the customer. That was really sort of legend at EMC when they went in and spent a lot of money fixing that problem. And then, you know, then boom, symmetric happened. And then the transformation happened when they bought DG and Clarion and now we're just, then VMware. VMware changed everything. To me, that is the biggest change. VMware put EMC in the class of the Oracles, the Microsofts, the IBMs, the SAPs, the HPs. As Joe Tucci said, the littles of the big, they're there. The little of the big, but they are going, in my opinion, I've said this a number of times on theCUBE, we've said that EMC is going to have a $100 billion market cap by 2015. It's going to be one of the bigger of the bigs, you know. And so, you know, now we're seeing that and then now the other thing is the acquisition strategies, right? Isilon, Green Plum, Data Domain. EMC has not been traditionally known as a growth company and it's trying to change that perception. So, it's quite impressive. As you know, we're impressed. We love EMC, great management. They spend a lot of time in the Cubes and we love people who come on theCUBE. They're some of the smartest people. You know, Dr. Stonebreaker was mentioned. He's been a CUBE alumni. Michael Stonebreaker, yeah. So, Doc, you're a multiple CUBE alum now. Is it about third time? Yeah, it's third or fourth. Third or fourth, yeah. Let's go back and look for it. EMC World Original, yeah. So, we have a little CUBE trophy for you. You know, the Stanley Cup names engraved on them. He keeps threatening that we have to do that. Yeah, we need the volunteer to do that. Can someone out there watching please help us? Are you watching or do you need help? So, Doc, when you come to an event like this, what are you looking for? Is it sort of more tactical stuff, helping the EMC sales guys, you know, to get transactions done or you're looking for, okay, what's Hanemi, what's your... I typically have to have the ladder kind of in my pocket before I come here and I'm looking to see how people are reacting to those new messages. But, you know, and I try, frankly, to come in under a little bit of stealth, but one of the biggest values I get is the opportunity to talk to customers and prospects. You know, so the sales guys are here with their teams. You know, they typically know I'm coming and they're going to set up meetings and I love to hear what are the problems they're facing and what are they looking for when they come to the show so I can steal some cycles to go look at that as well if I haven't seen it already. But then I also like to just walk the show floors and talk to the other vendors and find out, you know, what are the customer problems that they're taking, especially some of the smaller players? The smaller players are typically trying to jump in a niche, right? You know, they see an opportunity that somebody bigger isn't meeting and, you know, I want to understand where are they coming from with the problem? You know, is there something unique that, you know, maybe somebody hasn't quite figured out yet or they're trying to maybe leapfrog that next opportunity? And, you know, so we look for those things. But it's really about listening to the customer problems and the customer opportunities. That's my big takeaway from these events. So, you know, I've got my iPad with my penultimate app and I'm scribbling feverishly, you know, and I've probably got 40 or 50 pages of notes from just today alone, just, you know, different things that I've observed or listened to or heard. And then, you know, obviously, speaking to guys like yourselves, you know, there's always an interesting viewpoint on what's happening when we get that feedback as well. The questions you ask sometimes, you know. I'm crazy, we know, with a cube, but this is, you know, but we want to extract this like all your knowledge and share it. As we learned at EMC World, sharing is power. From Whitney at box.net to new partner viewers had the quote of the week, knowledge was power, now sharing is power. So we like to combine that both. So thanks for coming on the cube. So that'll be one of my big goals is to leave you with a quote that you guys can talk about. We need nuggets of knowledge, we want to share it. I mean, your brain needs to be put on the table. Well, you know, it's always like doctors, you know. And if I'm ever at a, you know, a conference, you know, please feel free. Yeah. Great talk. We're here with Dr. Rico, visionary, talking technology, and we are live. Sapphire now. I'm Dave Vellante. I'm John Furrier. Great conversation. Thanks, Doc. Appreciate it. Thanks.