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Published on Sep 20, 2010
After a decade of work and the investment of billions of dollars to successfully transform the company, UPS has launched a communications program to demonstrate how it has vaulted past competitors to offer the broadest range of logistics services in the industry.
The communications program, with a new advertising campaign here in the UK (also in the United States, China and Mexico).
The ad campaign was conceived by Ogilvy & Mather Worldwide. The creative elements of the platform will focus on the theme "We ♥ Logistics" to reflect UPS's passion for delivering transportation and supply chain solutions that can bring competitive power to its customers. The first ads run today (13th September).
New advertising for The UPS Store, the first to be fully aligned with the corporate platform, will launch on Sept. 19 in the U.S. UPS plans to show its new advertisements through a variety of mediums, including print, television and digital media as well as some unique "out of home" activations. UPS also will support the campaign through various social media channels.
For more information about UPS's new communications campaign, visit www.thenewlogistics.com.
You can even download the music to this ad as an MP3 file or ringtone!