 So just the other day I had a call with a coach who told me he said hey Ben I Haven't started my business yet. I feel really hesitant because a lot of people in my area don't know about me I didn't play at a high level. I haven't coached at a high level So why should people trust me and why should people give me money? So this coach was asking me this question He hadn't started his business yet and he's really worried About trying to charge for his services because he didn't think he had any sort of accolades Or he didn't think that you know people would trust him and I'm gonna tell you exactly what I told him Now if you don't have any clients yet This is going to help you and even if you do have clients. This is also going to help you and here's what you need to do You need to start building social proof Social proof is what ultimately sells your program. So what is social proof social proof? This is simply getting testimonials. You can get testimonials from either clients or non clients Now I'm gonna show you first how to get them from non clients So someone who is not a part of your program yet, you know, how do you get them to give you a testimonial? Here's a very simple way of doing this. All right, you can go to Facebook or Instagram You can go to your phone and you can either call or text you can find someone in your network that has a child That plays a sport that you coach and you can say hey I love for you guys to come to a free 14-day trial of my program This is starting on this day it ends on this day and this is free the only thing I ask in return is a Testimonial once the two weeks are done and you can only give that to me if you really feel Like we've provided value now if you do that with one person, right? Everyone that ends up doing that with you is going to feel like the indebted to you They're gonna feel like they have to give you a testimonial now I would feel like they're going to want to do that if they see value in Those two weeks of training now two weeks of training. That doesn't mean it's to train them every single day That could be two sessions total over 14 days And what you want to be able to do though is ideally you get a video Testimonial from the parent now if you do that now you have something you can share back on social media You can share that on your website you can share that on your email list and The more people that see that the more believable your program is now if you do that across like three or four people now You have like three or four really powerful testimonials and you can do that before you even get paid a dollar It's simply by adding value to people that either they don't know you yet Or people that do know you that you know you can just go to them and put on a couple of free sessions And that is all you need to do. All right, you can do that with people who aren't paying you yet Now what you should do if you have clients is you should go to your top clients and when I say top clients I mean the people who've been with you for a while They feel really comfortable and confident talking about how great your program is and you should put them on video And you can either do that by interviewing them or you give them a script And you just have certain questions that you ask and those questions will get them to open up about your program How it's helped their child how their child has gotten a transformation and now you have that again You can put that on email You can put that on social media and you use that as proof for your program And the best thing that you can do for your program. All right, it's by stockpiling these Transformation stories these testimonials if you have more testimonials than your competitor You will end up getting more clients because new clients people who aren't your program yet They will see those testimonials and they will resonate with them and they will realize you are the authority in your city So the guy or the girl who has the most testimonials wins long term All right. So whether you have clients or not use these strategies You will get way more testimonials over a short period of time and you can use that as ammunition to get more clients in the future That's it for today's video. If you have any questions for me, you can find my phone number right below this video You'll see in the description You'll also see we have a free webinar It shows you the four simple steps to make six figures per year with your coaching business If you want to watch that just click on that link. It's gonna be the first thing in the description. That's it. Catch you later You