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Roundtable with AdWords Community Top Contributors

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Published on May 22, 2013

Two top contributors from the AdWords community join us for a live Q & A session. Topics include the types of AdWords campaigns available, optimization strategies, best practices for creating effective ads, effective tools in the AdWords interface, measuring performance, among others.

Use the time stamps below to skip around to these various topics:

01: 26 Meet Tommy
01:52 Meet Moshe
3:50 Coco asks Tommy & Moshe to explain the types of campaigns available with AdWords
6:30 Moshe provides advice for advertisers that are brand new to AdWords, including landing page best practices
8:20 Tommy explains the importance of thinking about your marketing budget
8:50 Tommy talks about setting timelines for your advertising campaigns, and making sure you monitor your account's performance
11:20 Tommy talks about goals advertisers should set depending on business objectives
12:15 Tommy discusses lead generations, and how to measure these in AdWords
13:00 Tommy talks about running a campaign for brand awareness
14:00 Alys asks about creating enticing ads to attract customers
14:30 Moshe discusses criteria for effective ads, such as Call-to-Actions
15:00 Moshe talks about Dynamic Keyword Insertion and Ad Extensions
17:08 Tommy goes into further details about Ad Extensions
19:40 Moshe talks about new features of Ad Extensions with Enhanced Campaigns
21:40 Tommy talks about how to use video ads with AdWords for Video to effectively advertise
24:30 Our contributors talk about some of the key tools to use to analyze performance
25:00 Moshe talks about the usefulness of the Search Terms Report
26:50 Moshe suggests using AdWords Editor to make bulk changes offline
27:50 Tommy reminds advertisers to use the available tools right in the AdWords interface
28:40 Tommy discusses tracking phone calls
30:10 Tommy responds to a user question about how to pick good keywords, and which tools to use
31:30 Moshe talks about a new feature available in the Keyword tool: Competition levels within various geographies
32:20 Moshe talks about the Traffic Estimator tool
33:20 Alys and Coco wrap up the Hangout and thank our presenters!

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