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Published on May 22, 2013
Two top contributors from the AdWords community join us for a live Q & A session. Topics include the types of AdWords campaigns available, optimization strategies, best practices for creating effective ads, effective tools in the AdWords interface, measuring performance, among others.
Use the time stamps below to skip around to these various topics:
01: 26 Meet Tommy 01:52 Meet Moshe 3:50 Coco asks Tommy & Moshe to explain the types of campaigns available with AdWords 6:30 Moshe provides advice for advertisers that are brand new to AdWords, including landing page best practices 8:20 Tommy explains the importance of thinking about your marketing budget 8:50 Tommy talks about setting timelines for your advertising campaigns, and making sure you monitor your account's performance 11:20 Tommy talks about goals advertisers should set depending on business objectives 12:15 Tommy discusses lead generations, and how to measure these in AdWords 13:00 Tommy talks about running a campaign for brand awareness 14:00 Alys asks about creating enticing ads to attract customers 14:30 Moshe discusses criteria for effective ads, such as Call-to-Actions 15:00 Moshe talks about Dynamic Keyword Insertion and Ad Extensions 17:08 Tommy goes into further details about Ad Extensions 19:40 Moshe talks about new features of Ad Extensions with Enhanced Campaigns 21:40 Tommy talks about how to use video ads with AdWords for Video to effectively advertise 24:30 Our contributors talk about some of the key tools to use to analyze performance 25:00 Moshe talks about the usefulness of the Search Terms Report 26:50 Moshe suggests using AdWords Editor to make bulk changes offline 27:50 Tommy reminds advertisers to use the available tools right in the AdWords interface 28:40 Tommy discusses tracking phone calls 30:10 Tommy responds to a user question about how to pick good keywords, and which tools to use 31:30 Moshe talks about a new feature available in the Keyword tool: Competition levels within various geographies 32:20 Moshe talks about the Traffic Estimator tool 33:20 Alys and Coco wrap up the Hangout and thank our presenters!