 Hey guys, this Wilson here. This video is a little bit different from my usual videos I'm talking to you about the number one trait that I see as a Successful entrepreneur a successful business should possess and that thing is communication Communication is key in order for you to build rapport build trust and build connection with your customers And that's what it really takes in order for you to build a successful business Whether it be in a restaurant business small business, whatever the case may be Communication is key and what inspired me to give you this message is because I've been dealing with my insurance broker And which is super super negative experience and in turn I had to fire her and to hire someone that is double the cost So basically what happened is a few months ago. My home insurance is Came up and so that's why I was shopping with my broker on an insurance policy And every time I message her about something she just gives me all these one word response I asked her I asked her for a quote. She doesn't reply me I had to follow up with her and in total I followed up with her more than four times Just to get the quote just to make sure that I have everything in place and that just created so much uncertainty in my mind So much doubt dealing with this professional and in turn I actually found a different broker to deal with my home insurance I didn't even leave it there I was not upset because with a home it's somewhere that I live in it's somewhere that I spend Tens of thousands of dollars buying and purchasing and in turn I hold so truly to me and Having insurance is just protects and gives me that peace of mind and yet this professional is not helping me and just Sending me to run different labs and that's the reason why I contacted their manager I contacted the insurance companies manager in order for me to get a refund and On top of that she does not know that she lost seven other policies I have my policies with many different of my different businesses my rental properties and so on so forth Which I was about to transfer to her because if she gives me good rates, then I'm gonna go with her but in turn Because of her lack of communication She just lost eight different policies and all the commissions involved and on top of that She's in trouble with her manager and it just sucks Another example I want to share with you is that I'm in the process of buying a car for my parents And while I'm purchasing this car with my parents, I got into a really big Dispute with the agents out there because I was purchasing a car from them And they told me that the car would be ready early April and we signed up for everything We signed up for all the paperwork and little did I know that my agent didn't really sign me up for the package That I signed up for and he was taking for granted that I know about all the details So when I called in to to to to confirm the items that I was purchasing the car that package that I was purchasing The person on the other line told me something different and that's the reason why I requested to speak with my sales agent So then I was speaking with the sales agent and he was giving me all these type of attitude because he was like Hey, you know what Wilson? I already gave you such a great deal I told you everything in advance and I explained to him I'm like if you explained everything in advance if there was no confusion whatsoever, and it was super clear I would not have this type of expectation My expectations would be handled and I would really be appreciative of your service And it is because of the fact that you did not communicate with me well enough I did not understand you well enough and that's the reason why I have this concern And all in all I actually had to go up one more level and talk to their general manager to explain the whole situation That all I'm looking for is to understand and to have the right expectation. I wasn't asking for more discounts I wasn't asking for another package or whatever the case may be All I'm asking is for clarification and in turn this agent failed to give me that clarification and in turn He lost himself another business all in all I want to share these two different examples with you of my day-to-day life about even for a brokerage firm, a car dealership, Jaguar, as crazy and as premium as they are They still lack in communication and thus they lost their business Same thing with an insurance company because of their lack of communication They once again lost seven or eight different policies because of the lack of communication Just imagine if you can set the right expectation If you can communicate properly with your customers Does not matter what business or what field or what industry you're in If you're able to communicate well it's not what you say but it's what is received and what is heard And in turn if you can align that, if you can communicate that That's what's going to set you apart from all the different businesses that are failing You're going to be able to have that trait that makes you become a successful entrepreneur Really hope you enjoyed this video. It's just my rant about communication It's something that I truly believe in. I really hope you enjoyed this video Because if you do, I'm going to be making much more of this type of versions for you Make sure you subscribe along the journey. I'll see you guys in the next video