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Published on Mar 4, 2020
We sat down with John Lauer, CEO and co-founder of Zipwhip, to hear what he thinks the findings from Zipwhip's 2020 State of Texting report means for businesses and consumers this year.
Zipwhip’s 2020 State of Texting report is now live: https://www.zipwhip.com/sot! Our annual report was the first of its kind in the industry when we released it last year, and now it’s back with fresh data and more insight into the communication habits and preferences of both businesses and consumers.
Over 2,000 participants gave us the scoop on things like: + the relationship between consumers and their mobile phone + why texting is the preferred communication tool for consumers + the most popular tool businesses are using to text (and why it’s not a good idea) + why some businesses have yet to adopt texting