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Published on Jul 15, 2011
More China-focused interviews at http://ichinaforum.com Professor Bettignies talks about his AVIRA training program for Chief Executives.
INSEAD started AVIRA as a pilot program which offered one convenient alternative for busy executives to develop their Corporate Social Responsibility awareness. Indeed, AVIRA stands for "Awareness" of the surrounding environment, "Vision", "Imagination", their "Responsibility" as individuals, corporate and family leaders and their ability to take quick and effective "Action".
To date, more than 950 top executives have graduated from the AVIRA program.