 I think it all boiled down to ease of use. The ClickUp platform and the user interface is very clear to use and then it also was part of just our relationship building with the sales team. They understood what we needed and they developed demos and I guess user spaces like demo spaces that really showed us how we could really use the tool internally and they really focused it on us as opposed to just here's a broad tool they really focused it on here's how this tool can help you and then also like the dashboards and everything as a marketer things need to be pretty and ClickUp is pretty