 We're here at ITU Telecom World 2015 in Budapest, Hungary, and I'm very pleased to be joined by Ms Magdalena Gaj, who is President of the Office of Electronic Communications of Poland. Welcome to the studio today. Good morning. Good morning. Now, I wanted to ask you, Ms Gaj, the theme of ITU Telecom World 2015 is accelerating innovation for social impact. How have you seen innovation in ICTs directly impacting on socioeconomic development and people's lives in Poland? You know, the ICT is the bloodstream of the current economy. So we can't imagine our everyday life, single citizen, and the economy. We can't live without new technologies. So the same about the innovation, yes, because without the innovation, we can't meet new technologies. So it is obvious, and it is the priority for the Polish government, for the Polish regulatory authority to support the innovators. It is very important. It is like brainstorming. The innovators have a lot of new ideas, and it can deliver us as citizens and as governments a lot of good projects, which can help our economy, our countries to grow. And it has influence on every single citizen. For example, the e-health application, for example, which can help other people. Or even for us, saving money. I am thinking about smart home. You can decide about the electricity at your home. Even being here in the Budapest, we can control using the electricity in our houses, in Poland or in Geneva. So it is a very, very useful tool. But on the other hand, we have to be very safe and educate our citizens, because it is the access also to our data. And our children should know they were born as digital natives. So we have to focus on them. Not only that, but people can start regulating the electricity and the heating in your house if they were able to crack into that. What concrete measures can government and industry take to encourage entrepreneurship and foster the growth of SMEs in the ICT sector? And what is the government of Poland doing? It is, as I mentioned earlier, it is very important. And usually these start-ups, the SMEs, the innovators, they started from scratch. And they haven't enough money to invest and to build their own company. What we've done in Poland, we prepared for them a few special zones, incubators for innovators. When it is the open space, when they have everything needed, equipment space, and they can come there and starting to share the ideas and to work, research and deliver their products or just the ideas then to implement it in the sector. So it is one. What we've done in Poland, so special zones needed for them because, as I said, they usually haven't money. And also we have our national center of research and development. And this national center has a lot of money. And when the innovators, when the SMEs prepare good project and apply for the money, they can also receive the public funds for this innovation. So it is the two biggest program which we have in Poland. But I think that always the cooperation is very, very important. I was going to ask you about cooperation. How important are collaboration and multi-stakeholder partnerships important in accelerating ICT innovation? I think that we can talk about a few levels of the cooperation. The cooperation should be between the governments and the market, between the market and the universities and between the big companies and startups. And all these levels on the cooperation is needed to receive the success. I think that most important is the cooperation between the universities and the market. Because the universities has to understand the needs of the market and make the research for them to implement the ideas then to work. Yes, not only work at the university for only working and checking something. So I think that cooperation between the market and universities are the most important. But also we have to build the awareness in the big companies that they need to help smaller to get them easier to get to the market. Now there are a lot of representatives here from countries all around the world. What's the importance? Why is it vital to be here at ITU Telecom World? Because the discussion, because the exchanging of ideas, it builds our potential. Because on the telecom market the issues are the same. But somebody met it, somebody is now in the process, somebody else will be in the next few months. So it is good to learn from other, it is good to learn from other mistakes even. And it is the place where we can exchange, have this brainstorming. But also seeing new ideas because the exhibition is also very important. And today's, this year's even more topic, the SMEs and accelerating the innovation is very important nowadays. And finally, what's your main message here for participants in Budapest and also around the globe? I think that choose innovation and choose the smart world. Magdalena Gay, thank you very much for being with us today. Thank you so much. Thank you. Thanks.