 What we're going to do is we're going to go to let's go to let's go to let's go to audiences, let's go to audiences. So today what we'll do real quick is we'll set up our custom audiences and our custom conversion. Okay. Now you still need to wait on the actual buyers guide from from them, but at least we can get everything set up. Okay, so now always make sure you're in the right account which you are s3 decree that's right there at the top left so now we're going to go to let's go to audiences so three lines to the left and let's click on audiences. Okay, cool. So this is something that you'll just always want to get in the habit of the moment you create something, a page, the moment you create a page and a video and a video. This is the next step go and create your audiences. Okay, so create audience the blue one, and then we're going to go. We're going to go custom audience. And then we'll go with website, because we're going to do these two pages so we'll go website next. And then this one here, which tab did you or which link did you copy first was it the thank you page or the thank you page. Okay, so then let's do that one first so the events all website visitors hit that drop down go to specific. And then. Yeah that's second one down specific web pages. And then retention max that I 180. So these are people who have landed on the thank you page these are leads. So I want 180 is the max I want Facebook to keep these people in this audience as long as possible, because this is a lead I don't ever need to retarget them. Actually I could retarget them in the future but a lot of times you'll exclude this audience from from new ads. And then go ahead and get the link, but you're not going to, you're not going to paste in the whole link. So just get the domain just the word just the letters, I mean, actually I saw letters but just the s3 decree. Yeah everything after the www so double click open the whole thing up. Yeah and then just great, just the s3 so just yeah s3 and on yeah just that. So this is, this is the thank you page. Okay cool so copy that bring that over to Facebook. Where is my Facebook. Okay there it is. I'm like, oh no did I get out of there. Tell me I didn't do the value there so right at the bottom paste in the link. And then you're going to give it a name and this is simply buyer guide leads. So, scroll down audience name buyer guide leads. Okay, that's it. Create audience and let's do the next one. Create audience okay cool so now I'm done and then do it again the blue button create audience. And this will be for the main page. Yeah, so website, and then next. Okay now since you already have the thank you page link copied. We're going to do that one first. So here at the top, leave that as is score to the bottom exclude people click on exclude people. Nope, leave that as is exclude note right here. Yeah, so scroll down. And then all website visitors change that to specific change the retention to 180. And then paste in that link. Okay, this is a thank you page. Okay so now go back up to the top. All website visitors hit that drop down go to specific you're always going to specific okay always specific. The retention 30 days. Now these are people who are were creating audience for those who land on the opt in page, but do not opt in. Okay, okay. Okay, and we're and those are the people we want to exclude from the same ad. No. This is the audience of those who have landed on the opt in page but haven't opted in. So these people need to see it again maybe people need to be seen at it a million more times they you always want to retarget this audience. Okay, so. But the retention. I'm going to yeah we'll leave it at 30 we'll leave it so so the top these are people who have landed so get the get the get the link for the opt in page. Go to one of these tabs at the top. I think it's the other tab to the left, or no it might not be that one which one. Yeah, did you even this is this is the get this link yeah home loans, yeah get this one so double click it only the s3. Okay, so. So, yeah so copy that. Okay cool so bring that over now. Now, this is the top part so we're telling the top part. Within a 30 day period these are people have landed on this opt in page so paste in that link at the top patient link whether yeah paste it right there. These are people have landed on that page but they've never landed on the thank you one that's below. Okay, they never landed on the bottom one. So scroll down. Give it a name. This is this is buyer guide visitors only or buyer guide page visitors only whatever you want me. That's this initial all the way at the bottom audience name yeah so buyer guide visitors only or buyer guide page visitors only. However you want to name that. I'll remember. So create audience. Those are your two audiences okay. Okay, often page. Thank you page. That's it from this point on you'll probably always want to head done. You'll always want to retarget those who have engaged somewhat but haven't opted in. Okay, and that's the same as this here. pages. Yeah. But but see now. Now you're now your budget is going in different ways. So now now it's different audiences. There's two different types of people a seller versus buyer to completely different people. Right. So, so now you'll just, you'll just yeah you'll just be juggling these different audiences versus having all of them on this one damn campaign and now now I'm just going after this one type of person, and all my money and resources going to that one type. It's much easier man, like, but now you're, but but it is what it is and now we're pivoting and going different directions and that's cool. But I want you to just master one first like master one because it takes a shitload just to do one. You know, but but it's all good now we'll bounce to buyers and now we'll just start creating some audiences around that so now, when it's when it comes to this campaign you'll start retargeting page visitors only and you'll start excluding buyer guide leads. Got it. Now we got to create the custom conversion, the custom conversion is around the thank you page. So let's go three lines in the top left and go to events manager. Okay, so events manager. And then we're going to hover over the triangle to the left. And we're going to go to custom conversions hover over that blue triangle, and then just go custom conversions. Okay, okay, cool. So now over here this is active this is your conversion, go ahead and click away click yeah okay so this is your stellar guide leads. So now we're going to create another one so create custom conversion. And then, and then right here at the top, you're going to name it. So this is this is buyer guide leads same all name the custom conversion around this. I'll name it the same name that I named the custom audience of that thank you page this is the thank you page right so whatever I named the custom audience, I'll name it the same as a custom conversion. So, so that's the name buyer guide leads, and then as three decree that's the data source the green dot that's the pixel the event, leave that all URL traffic, and then select your own category so hit that select your own category. We're going to hit the drop down recommended and we're going to go down and lead. So these are all different conversion events that one can run an ad for. So we'll just leave it as as lead that's fine and then now get the link for the thank you page just the link not the, or just the domain I should say not the anything else just just the. I think I exit out of it. Hold on for just a second sorry. So just the, yeah get code or link. Okay, so just yeah perfect so just the s3 and on. Okay, so now that goes in right there. And then we'll create. And then it's going to take us through a few steps so go to what no no no no no go to web configurations. Okay cool so now over here. We're going to simply click on that s3 decree. And then manage events. And then we're going to hit the green one add event. Okay now hit the drop down to the left custom conversion. And then you're going to choose the event, and it's going to be the buyer guide leads. And then apply the blue one. Yes I confirm. And you're good so now this was now so now hover over the triangle to the left, and then click on custom conversions. So now this right here will be inactive so now go to the actual thank you page and refresh that page. Open it up in a second. Another browser. Okay. Okay so now Facebook just read the conversion and sometimes it happens instantly sometimes it takes a few minutes but go back to the, to the Facebook one. And then just refresh this page. Bam, active. Okay cool so now we're ready to go. Any custom audiences or custom conversion. It was good to see it again. I have to watch your videos but I don't think I have all of them, the ones that you made for us so. I'll send you this one for sure this. This is always your custom. I don't think we recorded this one. Okay good so then it's always based on the thank you page right here that all you're telling Facebook is the most important page to get people to and that's the thank you page bottom line. That's your custom conversion. So this one ran I got 19 leads from this one. I'm not running this one anymore. I'm going to run the CMA one so this will just kind of be here. Do I need to. You need to create another custom for the CMA because it's a whole different page, whole different link, whole different funnel. So these are your your your common practices before you go run and add is make sure the pages are linked. Make sure they're set up as custom audiences. In fact you know what one other audience. Make sure the setup is custom audiences and then make sure that thank you pages set up as a custom conversion. Okay, and you have and you have like if I ever needed to refresh my memory on that whole process we just did I could like watch a tutorial from you. Well I'm recording this right now for you. Are you. This is recorded so hit the three lines and go back to audiences. One thing you want to do real quick is set up the audience around the video. That's one thing we didn't do. So, is it a video at is it a video post. Yes, and I have they add copy done. Okay so create audience. Always do the custom audience around that video. So custom audience video. That's right I remember you saying name the video something you'll remember. Yeah, so go ahead and choose and then here what I how long is the video, like a minute how long it's 48 seconds I believe okay 40 seconds maybe maybe track everyone who watches 15 seconds. Okay, yeah it is 48 seconds. Yeah do do 15 seconds, and then choose video right in the top right. Okay and then hit your drop down there Facebook page and go down to your page. I'm going to post the video on my page first don't I. Yeah, and yeah it needs to be. Yeah it needs to be on the page. Okay, I'm gonna post it now. Okay so then you'll see it here you'll just check that box you'll hit confirm in the bottom right. And that's it. Okay, so now, when I post it on my page do I have to make it public. Yeah, yeah yeah post it like a regular post get it going yeah for sure. You'll see it there you'll see it here. And that's it that's custom audiences and your custom conversion. Okay cool.