 Like we were first selling in like, you know, brown craft paper bags with a sticker on it and we had just gotten our new packaging and I'm like, give us a chance. We're ready, where are we ready? But they ultimately did say yes, they're ready to bring us into not just a lot of brands, especially starting very like bootstrap local. Start with a few Whole Foods, they're a local brand but they're like, we're gonna bring you into the Midwest region, which was 51 stores at the time. So then I was like, okay, we need to go raise a little bit of friends and family money to make sure we execute this and the whole plan. How much did you need for that? We raised 260K and the whole plan, I had trained 21 brand ambassadors across the Midwest because the Midwest is a super vast region, tons of cities and our whole plan was, we need to demo the crap out of this because it's all about getting people to try that crunch and then it's game over. But guess when we launched? COVID, yeah. March 2020.