 okay you upload the video to your page and then you put a title and then you put a description and then and then and then maybe even change the thumbnail if you don't want that one you can click on thumbnail to the right those images that image and you can you can choose different thumbnails always do this upload the video first and then do this and then we go run the ad okay because once you run the ad you can no longer change this okay okay so go ahead and write write out a title that's going to be like the headline and then and then put a description and and and just just just be yourself it's nothing it's nothing too crazy like attention restaurant owners you know attention restaurant owners or or or looking for restaurant owners who need more customers on social media something like that you know something something short and catchy that's the title and then right there in the description write something like my name is my name is allow me to introduce myself or let's put put yeah something like that put put because all we're doing is introducing ourselves and and and giving a little bit about what we do and who and and what we can do to help so again this has to be in your words like like just break it down simple like don't overthink it like call out exactly who you're looking for um my name is allow me to introduce myself and tell you why social media marketing is the most important thing you could be doing for your business in 2021 allow me to introduce myself but then how i'm going to introduce myself through the video that's why this is an intro video oh i did it right under myself and and say what allow me to introduce myself and explain to you why social media marketing is the most important thing you could be doing to build your business in 2021 okay okay so now click on that image to the right let them know right here so click on that and then allow you to choose different ones click on it so now you can choose different ones give this what do i do okay i don't know what you i don't know what you just did okay good now we have it on the facebook page now let's go into the ads manager and we're gonna run the ad so let's go to dashboard you see i just started actually before i posted on my personal page i started the creating ad and then i figured okay let me post on you'll see here i should delete this okay so let's um yeah delete that one no check the box check the box well you can go ahead and yeah that's fine go ahead and just delete it okay yeah this one is rejected you know it says because of word marketing i think okay so i'll see you see you can run update text for some reason so i have no idea okay well we'll look at that after let's run this video real quick okay so so create create and we're gonna go video views and then we're gonna wait let's wait don't don't don't yeah you're going too fast okay okay are you breaking up should i go back um no that's fine just leave just well that's fine well we'll work with you right here so right there new campaign the title you always want to title it title it right here on the campaign now right there you have three levels new campaign new ad set new ad those are the three tabs okay so those are the three tabs the left tab the middle tab the right tab all we're going to do is work each tab so the first tab give it a name give it a name intro video intro video video views because each tab is is a specific you know objective so the first tab campaign it's going to be video views our second tab the ad set that's going to be our targeting and our budget so right here intro video views royal media perfect and then um you don't need special ad category so we'll just scroll down and we don't need the campaign budget optimization so we'll just hit next and now we're in the second tab new ad set click on next so right here the title you want to give this one is the city you're targeting in your case the city you're targeting and who you're targeting so actually you know what we'll just leave it the city because in your case you're not gonna i would just leave it wide open i would target i would target i would target everyone in this one in this intro video we're going to just target everyone we're going to target everyone in that local area oh local area so whatever city we'll target a city okay we can just do in your city restaurants and 25 miles around yeah perfect perfect and so daily budget you can go you can go daily budget or you can go lifetime budget i'll do daily minimum like three bucks a day and just let it run for a few months okay so if you're gonna do that don't do daily do lifetime and just and just calculate the amount of days so if you're gonna let it run let it run for 30 days do lifetime budget click on daily budget click on daily budget hit the lifetime and then if you're gonna go three bucks go three bucks times three or times 30 excuse me so go 90 dollars right there 90 dollars that's the lifetime and then you set the calendar let it and then what i do is always set it for the next day so if today's the 11th we want to go the 12th and we want to go 6 a.m so i'll always put it out till till the next morning and then just January 11 that's fine and then change the that's fine change the time 6 a.m so make that match and when do i go to change this 90 dollars like if i if i don't want them to charge it 45 like i know last time we tried to do 900 but that that wasn't possible maybe yeah yeah 100 bucks right here it's gonna still charge every 25 until you get to 90 okay so until you start making payments on time that's when and it's just not even payment it's payments on time and it's and it's more payments so as you make more payments and as you make payments on time then your threshold will increase right now it's at 25 bucks so you have to wait till they let you increase it so this start date is in the past no that's fine because it's not the past right today what's today actually what is today today's the 11th today 11th yes yeah so change that that's that's the 12th you want that to be the next day the 12th okay perfect so scroll down and then your you're gonna this is just an intro video it's just the first video view one so what i would do is i would change the united states put new york city and then and then just target the keyword restaurant let's let's click on yeah type in new york city and then you can change the miles if you want new york new york um you can change you can go 25 miles or you can you can um you can decrease you can decrease it yeah you can make it go lower or higher it's up to you okay perfect and you know what to tell you the truth bro here's the deal i would focus on just where you're gonna go hit up so if you're only gonna go hit up a certain burl like put that in don't target the whole area if you're not planning on going to that area so so so if it's just one city that you're gonna hit up as you go out and get appointments just hit up that one city don't go 50 miles because you're not gonna but it was a problem i live in richel park so you see it you see right now it's a new york city when you look at the map right so about watch this when i put my town yeah put in your town rich real park new jersey yes look at the map it's right there so that's fine that's fine take down the miles are you gonna go 25 miles out yeah let's go 25 miles okay right there that's where you want to be then right there that's where you want to be okay so now go down what we want to do is we want to um age let's change the age because we don't need 18 let's go 30 yeah you can go 30 30 30 to 65 plus normally on a video view ad i would have you just target everyone but your this is very specific so let's let's get let's get a little bit more specific you know let's put in the right age we can leave gender leave that but the detail targeting let's edit that and let's let's put in let's type in restaurant and let's see what what words pop up and and normally normally what i would do is i would have you separate all these different keywords that's multiple ad sets but in the video view this first video i would probably just bunching a ton of them let's just bunching a ton of them right here like let's not even worry about multiple assets right now we'll focus on that on our second ad but right here we want as many keywords as as possible that that are relevant and and you can go interest or you can go job title you know um and then also if you know any big restaurants or any big chefs those are good ones to put in there as well a popular chef or a very popular restaurant those who that's that that if i'm a restaurant owner most likely i i i know of those types of you know influencers or i'll know of that popular you know restaurant if i'm a owner i'll know who my competitors are i'll know who the best chefs are out there i'll probably even follow them on social media so when you put in influencers you're targeting people who follow them that's why right restaurant management yeah that's that's fine i mean again it's video views we're just trying to get a ton of people in that industry to to see the video you know so keep going hit suggestions hit suggestions let's see what other words are there let's let's let's knock this out restaurant general manager food and beverage manager freaking head chef let's just hit them all hit them all bro hit them all job titles hit them all because again it's video views it's the first video um we'll get more specific on when you start running conversion ads but right now yeah that one that one's a good one admins page admins get that one food and mad and restaurant page admins that's always a good one page admins because you're targeting people who have a business page if i have a business page i probably own the business right yeah so that's a really good one to always target is page admins um oh you know what maybe like a bars yeah bar has a yeah bar owner then deli that that one's small business owners so you can go you could put small business owner but let's let's try to be specific yeah just go with maybe just a bunch of restaurant ones man maybe just a bunch of restaurant ones and hitting suggestions is always good to hit suggestions and let that let let facebook work for you you know they pull up a bunch of them thirty one thousand look on business page admins go with business page admins as well business page admins and that's all that's a hundred and forty thousand people man all within that area so shit that's a good that's a good audience for right now that's a good audience you want to be above a hundred thousand um and you're not even gonna hit all of them based on the budget anyway we wouldn't leave for example without the last one without what did we add last month so if i if i take that one out that admin it would be thirty one thousand so you wouldn't leave like that what would you with thirty one thousand reach yes because right now i'd go a little higher i'd go a hundred and forty that's good okay you could go thirty one take it out yeah let's let's let's get smaller let's get smaller it's a small audience it's a small budget so let's focus in on on the main keyword which is restaurant exactly so where did the last one where did it go up go up it's right there business page admins okay perfect so let's get out of here let's get out here that's enough for now thirty one thousand that's fine that's a very small target audience so now we're going to go down and languages yeah we'll leave that languages go ahead and type in English English all type in English and go with English all and then we'll leave it automatic placements and then we'll just scroll down scroll down scroll down and hit next so that's the middle tab in the middle tab you're choosing your location you're choosing your demographics you're choosing your targeting in the middle tab in the first tab you're choosing the objective which is video views now this third and final tab is where we get the video you always upload the video on the business page first and then you grab it from here so now we're going to give the title of name new ad we could just put um it's kind of the same as the first tab intro video you know intro video that's the that's the one you're going with and then you always want to make sure that you hit the drop down royal media if you have an instagram account you can connect it right there royal media and then and then below you'll click on right there ad setup create ad click on that one the drop down create ad and you're going to go with use existing post and you're going to simply select post and then go find that post on the page which is that first one right there which is that first one right there so click on that first one and then hit continue perfect see so now as you're in here you can no longer change the text right so can i add something no you can't it's done you can't oh okay so not even all right all right yeah that's why i told you you got to make sure everything is done up front because you can't change it no more so okay i got it so now let's scroll down we're going to simply go with the send message button now this is not a send message ad scroll down it's not a send message ad so people most likely are not going to send you a message right they're called an action but it's just to have it just just to have it so you can have it there just to have it maybe someone will send you a message but it's not designed for that you're you're running video views you're not running send message ad right so just just just go with send message scroll down look for send message right there send message and then and then update post and that's it so you scroll down make sure that that's the right facebook pixel um which the pixel doesn't matter right now but you still want to make sure it's on scroll down down down down down down so you can edit the the the conversation but again nothing no one's gonna no one's gonna message you on this one so that's the that's the pixel right there the green dot is showing and then you just hit publish and that's it man that's a simple intro video view ad um and the whole objective here is to create a custom audience so let's let's do that real quick so hit hit publish hit the green one so now again we're running this so we can create the audience we can capture the audience of those who are watching it because what we want to do with those people are target them in our future ads and and i need to do anything here like with no no x out x out just x out we're good we're good we're good once you publish a video you're done so now just x out of the blue one selected one selected one selected get rid of all that one selected so let's x out of that so now you're in review and that ad will go live tomorrow now what we want to do right now since we're already here we want to create the custom audience now so let's just do that now hit the dots to the left and then go to audiences so we're gonna start we're gonna allow facebook to start grabbing the data start start start creating the audience of people who are watching this video okay so is that it right to the 25% did you already create actually no delete that one because that's probably none of that was the from the one that you delete that delete that and then let's just um click create audience the blue one and then let's let's do it again so custom audience and then um video video right yes okay engagement and then go ahead and click on that and then go with i would go with 25 percent you know 25 why not 50 huh the more the higher you go the less audience oh i see that's why 25 percent that's because it's kind of long so that would be like a minute yeah so if i sat there and watched a minute that's a long time and so you want to start your audiences at least 25 percent because if you go to 90 95 percent that's going to be a small audience no one's watching majority of people are not going to watch your whole video at all so three seconds i mean that's not enough time to really capture the attention maybe you can go 15 seconds but but i would go i'd go 25 i'd just go 25 but what is this here and everyone says uh uh choose a content type no choose videos you're you're in the wrong one choose videos click on choose videos and then and then choose that video and then just hit confirm and then name the audience leave it 365 and just name the audience put 25 percent of intro video 25 percent of intro video and that's an audience that you'll always retarget you'll show them your second third fourth keep showing them ads from this point on but your your next ads are all conversions no more video views just all all conversion ads retargeting this audience and so on that second and on and on ad is conversion so that's when you're trying to capture leads that's when you're giving away a free you know restaurant social media tip guide or something like that that's when karcher is going to be a big you know play a big part so that audience hit done that audience is already set and it's ready to build so as that video goes live that audience will start increasing and start growing and then and then um and then you'll you'll again you'll retarget them in the future from this point on alright so what should i work on for next video um what you should work on is your calendar done there's no more video i wouldn't worry about a video right now what you need to do is is is is update that calendar and and and and go out there and get some appointments that's it that's it nothing else to worry about on the ad side no more go and freaking make your money back get that calendar up to date and then freaking um and then and go get some appointments through the calendar which all you got to do here is just simply update or edit the the the um the booking confirmed email and the um reminder email you need to write out those emails put your zoom link in there yes that's what my next question about the zoom link i was trying to do yesterday and uh i got confused when i got into zoom but why did it show me that page is already open but it's not i can't find that page now yeah you have to just go back to it but that's how you run a facebook video view ad right yeah that's