 And one of the things I see entrepreneurs often doing, often trying to do, because entrepreneurs are smart, talented, driven people, is when they aren't good at something that will try to learn how to do it. And that's good in the beginning. It's important to learn things in the beginning, but there's a really important point as an entrepreneur where you have to recognize where your time is more, is more valuably spent. And so you are perfectly capable as an entrepreneur of learning some of these things, the marketing, but is that the best use of your time? And a lot of entrepreneurs go through that of having to go through the growing pains a little bit of, well, I'm a smart guy or gal, I can learn how to do this. And then saying, you know what, not the best use of my time. And it sounds like you've already crossed that bridge. So. Oh yeah, absolutely. In fact, I have a few thoughts on that that I found very useful. One of them is I did management, I studied management at Harvard. And one of the things they teach about Harvard is that it's all about process.