 I like to start with what matters most to my audience. So doing research to better understand what problem we're trying to solve, category creation turbocharges growth for businesses because it allows the customer to understand that whatever it is you're selling is not a product you're pushing, but a solution to their problem. Our software is used to make anything, whether it's a cleaner car, greener building, infrastructure or movies and entertainment. Since 1997, almost every single animation movie that's won an Oscar has used Autodesk software. That is not something we had previously talked about. So storytelling is now becoming a part of what we do at Autodesk. AI is a part of our design and make platform. We know that our designers have to solve complex problems. They need to achieve more sustainable solutions. There are all these different parameters that they have to work through. AI assists them in getting that done.