 As I entered this field with a passion for expressing myself and connecting people to drive positive change, and it has proven to be the right decision for me, as did the dynamic nature of the field keeps me encouraged and engaged and learning every day. I'm also fortunate to work for an organization, Bin Partners, that truly lives its values and seeks to make a meaningful difference in the world. Our commitment to being a purpose-driven company is not just a slogan, it permeates all that we do and serves as a core organizing principle. This commitment, coupled with a culture of hyper-collaboration, allows us to solve our client's most complex issues and challenges through the power of our community. The COVID-19 pandemic underscored the need for collaboration and it revealed great fragmentation in our global health ecosystem and highlighted challenges such as health equity, health literacy, trust, technological disparities, and economic differences. Our team mobilized Switzerland to ensure effective communications for our clients worldwide, recognizing the vital role of clear messaging in engendering trust. A key ingredient of our success during this time was the heightened interconnectivity that we achieved from having a global network that unites the best communications firms in the world. I think with 33 offices, our commitment to being a truly global consultancy, it runs deep and we leverage that foundation during the pandemic. But thinking global isn't just something that you turn off and on like a faucet. It starts with respect for everyone's opinion and an interest in history to understand how cultures evolve. From the age of 18, when I studied to join the U.S. Diplomatic Corps, I tried to see the world through a lens that takes into account the broadest of global perspectives.