 Freedom! Today we're going to talk to you about 10 ways social psychology plays into YouTube. When it comes to social psychology, this might sound kind of scary to people who aren't familiar with it. However, as somebody who pretty much helped their soon-to-be ex-wife get through their psychology classes, I did pick up a few tricks that I've used over the years and I'd like to pass those along to you. These 10 tips will deal with initial attractiveness and attractiveness in general. Now, this doesn't necessarily mean beauty, though it does mention that and it does deal with part of that. I'm talking more about people's attractiveness to you, their gravitational pull. How are people gravitating to you and why? Number one, for the first thing, let's face reality. People are attracted to beautiful people, which kind of sucks because if you're like me and you look like Quasimodo without the hump, you're kind of SOL. However, there is good news. Beauty is subjective. It's in the eye of the beholder or beer holder, depending on how you want to pronounce that. And it's also, it differs by culture, by region, and a few other factors. But what it all boils down to is people are liked more if there's an attraction. Now, again, I need to stress this. We're not talking about a sexual or girlfriend, boyfriend type attraction. We're just talking about gravitational pull at this point. Number two, second on our list are the effects of attractiveness. We like to be around attractive people because of the aesthetic pleasure that we receive from it. And because interactions with these attractive people are usually positive and pleasant. The common stereotype for attractive people is that they're kind, warm, friendly, and generally social people. The stereotype does become self-fulfilling because when someone approaches someone they need to be attractive, they do treat them differently. They're usually nicer to these people because their expectation is to have a good interaction. So pretty much if you get people to like you, they'll treat you better. Now, who cares about physical attractiveness? The importance of physical attractiveness really differs between those with high and low self-monitor personalities. And for men and women, let's be blunt and honest. Those with a high self-monitor usually are more sensitive to their environment. They also place more value in physical attractiveness than low self-monitors do. Because I'm not sure if everyone's following me, an easy way to put this would be that people who are vain tend to look for other beautiful people. But those who are not self-monitoring or those who are not constantly worried about their own appearance don't usually place as much of an emphasis on physical attractiveness. Now I hear you saying, what does this have to do with YouTube? We're getting there, we're getting there. All I ask is you keep an open mind about how this information can be used to interact better with your audience. And let's move forward. Number four. In long-term relationships, men attach more to the importance of physical attractiveness than women. From an evolutionary perspective, this is explained by the differences in parental investments for men and women. Women have a high investment, whereas men not so much. But again, Anthony, how does this help? Just stick with me. Number five. The evolutionary perspective is supported by evidence showing that women's preferences and men's change based on reproductive cycle. To bring that down a peg, it changes before, after puberty and before and after menopause, menopause along those lines. Let's not treat this as a political statement. This is just sociology. Don't shoot me. Number six. Let's talk about the mental stuff a little bit more, because this is what you, if you're like me and look like Clausimodo without the hump, this can probably help you a lot. Interaction spells liking most of the time. Now here's what that means. Interaction or interacting with others can mean that the more you do it, the better chances are you're going to like someone. I'll give you an example. In school, those people that you sat around in class, you probably liked more. If you got to choose your own seating, you probably started off with a good nudge in the right direction. However, if you didn't, your assigned seats usually ended up talking, socializing and enjoying the company of those around you. That's not just seating. It's in school in general. You form bonds, usually positive ones, with those you share space with, with those you share interactions with. Even if it's not a directly shared incident, and one way of demonstrating this or showing this is with, for instance, school gossip. Everybody hears that the principal fell down and hit his face or head during lunch. This is now a shared experience for all people involved. And of course, everyone's going to talk about it and bond over it. So those interactions pretty much help build that interaction, which is one reason why a lot of times people don't subscribe the first time they run across your channel. But a lot of times, the fourth or fifth time that they run across your channel, they may subscribe. This gives you a common core. This gives you shared experiences. And creating those and fostering those is important for a channel. Numbers. And here's why interaction increases liking. Interaction increases liking because interactions with others help us master the world. So, for instance, the information, the experiences you gain through interacting with others gives you valuable feedback, valuable tools. Humanity as a whole is greater than the sum of its individual parts because we learn from others in a social way. So interacting with others is often rewarding, especially if it's positive. And the more rewarding experiences you give people, the more rewarding content you deliver as a YouTuber, the better off you'll be. Interacting also helps us feel connected with the outside world. Or in today's world where we're all connected, it helps us feel connected with our niche communities. It helps us be long in a place where it seems like there are just too many people out there. So keep that in mind. Not only do you want people to connect with you, you want people to connect with whatever niche community you're in. This is one of the reasons why news channels are news channels. Sorry, do so well here on YouTube. It's mostly gossip. It's mostly false. It's mostly made up. But it helps people feel connected because they're living the same stories all together. And interacting with others helps breed familiarity. And people tend to like that which is familiar. This is of course on the broad strokes. This is a very broad generalization, but sociologically it's true. Familiarity tends to lead to more liking and perceived similarity because familiarity and similarity also breed into liking. It's a really nice, it's like a giant circle. And keeping all of this in mind and implementing it into a channel strategy will help you more than you know. Numero ocho. But Anthony, what about negative interaction? Oh no you didn't. Actually I'm glad you did because negative interactions don't tend to give the same types of bonds. In fact it can repulse or make someone not like you. And that's kind of common sense. In fact some of this I understand a lot of people in the comments down below. Will probably say, well duh! But that's okay. Because what we're doing here isn't necessarily trying to deliver new information. It's trying to connect it in new ways. Or connect it in ways dealing with our content that you may otherwise not have. Number nine! Birds of a feather drink root beer together. They're not a sponsor I swear. Okay so to break this concept down to its simplest form. Again this might sound similar to things that you assume are common sense. But stick with it. Similarity between people leads to more attraction. And again we're not talking about boyfriend girlfriend let me kiss you in attraction. We're talking about gravitational just lacking people. Lacking people to similar others. Interaction tends to be positive with people that we have things in common with. People that we view to be similar to ourselves. Which is great. However socially it does run into some problems where people get caught in echo chambers. Kind of like when George asks if something is a good idea. And people automatically say, yes George that's a great idea. Even though sometimes it maybe isn't such a great idea. Also people who are similar because one is attracted to the other. When someone likes you or is attracted to you. Having that reasoning. Realizing that this person is attracted to you. Again not boyfriend girlfriend. Is a really good reason sociologically to like that person back. It is one of those things that really kind of helps meld people together. Just because they perceive their similarities and their mutual likeitude. And going back to what I was saying about echo chambers a few frames ago. It helps validate when you're around people who are similar to you. Helps validate your beliefs and your stances on things. Which again leads back to the echo chamber thing. So it's something to keep in mind. But it's also a great thing to keep in mind when you're building a strategy. If your channel has to do with something that has polarized viewpoints. Religion, politics, whatever. These are all things that will help those who think like you, like you. But may also repulse others and create negative feedback. So it's one of those things you may want to use as a balancing act. And last but not least number 10. Similarity, liking and interaction all influence one another. Similarity encourages interaction. And when people interact they discover similarities. Interaction also creates liking and liking encourages interaction. Finally we see similar others we think are like we are. And we assume that similar people are like us. Again I know, I know that that sounds very similar to some of the things I've been saying. But it's not because rather than these small groupings that helps tie it all together. Just saying. So either what the heck's all this mean? It means this. If you're ugly is all sin it's okay. Because you can still get people to like you. People who like you will watch your content. People who watch your content will come back and watch more content. If you give them a reason to. A sociological reason. If you validate their beliefs. If you are attractive to them. And I don't mean physically attractive. I mean if you are attractive to them in a gravitational way. Are you pulling these people in? Are you giving them a value they can't get elsewhere? That is important. So if you're like me. Find your channel's inner attraction. Find out what it is you can do to help attract other people. Sometimes it's in a cadence in which you speak. Other times it can be in your sign on and sign off messages. Sometimes it can just be the tone of your channel. The message that you deliver to other people. These are all very important. Finally important things. But it's also very important to realize. That you can help engineer why people like you. And I know there are going to be some people in the comments down below. Who say this is great for large channels. Who have an audience that they can do this with. No sir. Well yes sir. But this is the cornerstone for building interpersonal relationships. Which is what everyone wants to build with their audience. An interpersonal relationship. So keep all of this in mind. If you can't be mega beautiful. Be mega interesting. Be mega useful. Find other ways to attract an audience. This also means. Remember all of this stuff we were talking about interaction. That's the science behind why responding to comments works. You're building more interactions with these positive ones. Hopefully. Unless you're meeting the cards. This is why you should be interacting with people on Twitter. Building those interactions. Building that mutual like. Because if they know you like them. And they like you. It helps cement those bonds. And create fans of life. Well that's it for me today. I'm going to go ahead and turn the camera off. And read all of your horrible comments. About my background. The echo in the room. And how my toes smell like peanut butter. Don't ask. Until next time don't forget to like, subscribe. Do all those things and make us love our jobs. Also be awesome to yourself and amazing to each other.