 The future, I think it's about first discovering the future before you can own the future. Discovery is an important process. You know, the thing that I find most with my clients, which are companies from all over the world in all kinds of sectors, is that they are so busy doing what they do now, so they have no time to discover what's next. And imagine using technology, we can travel so much faster. You know, we're basically going 300 miles an hour on a freeway, you know, German freeway, of course. But we're looking in the rear-view mirror the whole time. I mean, we're going faster all the time, we're getting ready to really take off and go into warp drive, but we're looking backwards and saying, oh yeah, this is 10 years ago, this is what worked. Well, you know what's going to happen there is we have terrible accidents. Nokia. Blackberry. Anybody remember Blackberry? You know those? Yeah? Okay. So accidents, right? So not to say that those guys did the wrong thing, it's just, you know, the speed of things is just mind-boggling.