 Welcome back to another video and welcome to the best publishing channel on YouTube Not according to us, right? It's not self-proclaimed. Luca thinks so. Luca says so. Okay. Don't shoot the messenger It says it's the best publishing channel on YouTube. No doubt about it But in today's video, we're gonna be talking about the three worst keywords that you probably think are good Then 99% of Kindle publishers are using and failing with big time. Okay So you're this is a must-watch video for anyone who intends to ever publish a book online. So let's sit over here and Discuss these three words here. All right. Fuck all this interest shit Let's just get straight into talking about this video and that is the three worst keywords for people are using Number one. What is it? It is being late to a trend. Yeah Now we're not saying don't chase trends chasing trends is literally one of the smartest things you could do in business Chasing trends is literally how you get rich quick. Now get rich quick. You should never try like The mindset should not be to get rich quick But if you hit a trend that is how you get rich quick. Yeah, okay So I say a quick video that I saw yeah I saw video from Tyler Lopez saying he got lucky and got rich quick because he was early on a trend That was Google ads Facebook ads and YouTube ads Yeah, I'm saying he says he got early on that just to say you can get rich quick on it Trends is how you get on it though. Okay. Trends is how you get rich quick So we're not saying don't chase trends. That's one of the best practices you can have as an entrepreneur What we're saying is you have to recognize and be aware when you are late to a trend And I'm gonna give a perfect example of this within Kindle publishing There's many examples I could give but the big one that comes to a lot of people's mind is Cryptocurrency cryptocurrency and blockchain. So crypto was yeah, that's not even get started on that But crypto was a huge keyword back in was the end of 2017 So like a little over a year ago if you published a book about crypto or blockchain, you're making 5k a month at least Yeah, I mean you were guaranteed to make four figures a month with this one book. I did it Rassus did it a Lot of our friends did it everyone's books about crypto and blockchain was blown up because crypto was huge at the end of 2017 Everyone was buying books about it buying courses about it Just spending money to learn about crypto But then the crash happened at the beginning of 2018 and suddenly instead of people getting rich with it Like people didn't want to miss out then suddenly everyone was losing money losing shillows of money Okay, and suddenly no one gave a fuck about crypto. So what happened to me? I lost a lot of me in crypto. Well, that's besides the point I had a book about crypto and blockchain two separate books. They both did incredible and I was like, okay Crypto makes money. I I had five more books written about cryptocurrency They took about two three months to be completely ready to publish. I published them They were all dead. They all did nothing. They couldn't even make like a hundred dollars a month The problem is people kept on publishing books about crypto, but everyone stopped giving a shit about crypto So no one wanted to buy the books anymore So that was the perfect example of being late to a trend trends are great But if you're late, you're gonna fucking suck at it Yeah, and there are hundreds of other examples of trends just like that They come and go and as soon as they're gone move on the second keyword mistake that people are making and publishing books in is Publishing keywords that they've gotten from their friends and their family now I can tell a lot of stories from my own life of people recommending Books to make so many times because you know, they don't know publishing. It's fine and all that They think it's a great idea and they tell me like you got to make a book about this Yeah, I remember one time I was actually getting a haircut talking about what we do because they always ask right like oh I have a great idea for your book. You should make you should make a barbecue wings recipe book I was like no, I shouldn't know I should but if I didn't know any better I probably would have listened because of just how enthusiastic they were about it, right? But so many times we get recommended book ideas to make from friends and family and just because they want books about That does not mean that people on Amazon want to buy those books I also remember our neighbor or our neighbor's mom had also said she's really into gardening So she wanted us to make a book about gardening tomatoes because she was having problems about her tomatoes were turning green too quickly Yeah, so you said make a book about that. I would love that So that's just an example of other people they think oh everyone's gonna love this because I love it No, do not make books that your friends and family think are gonna sell well because there's no numbers that back it up And this also applies to yourself if you're saying that and you're like, oh a book about Cryptocurrency would be great because who doesn't want to learn about crypto whatever the point is if you think a book will sell great Just based off of oh this cool idea what you think will sell well But there's no numbers behind it to back it up It won't sell well because no one else gives a shit about it But you in the end always do the research first Yeah And with that you can watch one of our previous videos about a keyword research method that we developed ourselves called the sleek method Watch that video there. It's super easy to find out or see if a keyword is profitable using that method gives you everything You need to know about how to research the numbers to figure out if people are buying books on certain topics We're making this so easy for everyone. Yeah, they'll publish good books Yeah, and the third and final massive keyword mistake that 99% of Kindle publishers are making it is making books about Topics that no one else is making books about what I mean by that is their argument is there's no competition There's no competition for this book. Let's make a book about it because I'm gonna dominate the niche But there's a reason why there's no competition There's a reason why no one else has made books about this keyword. You didn't just discover pizza Okay, someone else would have made pizza before you if it was as good as pizza. Did that make sense? Yeah Yeah, but let's just roll with it Okay, you get what I'm saying there would be books about it if it was worth making books about now We always say the less competition the better which is the case Oh, absolutely, right, but there has to be demand as well Yeah, zero competition zero demand you can't publish in that instead of making these three mistakes when choosing your keywords What you should do is go for the highest of the high demand keywords and niches now We made a video previously not that long ago We'll link it somewhere around here where we share and talk all about our three favorite niches because they are three Because they are the most high demand and they are the most high demand because they solve the greatest problems for people Never mind all that but those are the keywords and niches that you should be publishing not these three ones three mistakes So we talked about in this video Yeah, you want to publish books about topics that people are dying to give you money to learn all about People are like tons of people you want to publish books about keywords that have a massive market Okay, now I apologize for the birds chirping in the background and the people you can hear screaming give me one second We're trying to talk about candle publishing I think it works anyway, sorry about that crazy lady back to the video people's biggest arguments against what we just said About publishing in the big three niches the three niches with the most demand that is with high demand comes high competition There's so much competition. There's already one thousand other books on this topic So you can't compete and then what they say you have to be innovative You have to make books about topics that no one else is making books about that is one of the dumbest things ever But you'd be surprised these people that claim to be gurus are what they're saying What they're teaching people but the truth is that you can't compete in these high competition niches with maybe thousands of other books When you know what you're doing when you know how to get traffic and be seen Even though there's a thousand similar books around you when you know how to do that You can compete and you can make a shitload of sales because there's so much demand for your book Correct. So really all you need to do it's honestly the simple. I'm gonna break it down into a three-step process This is how you compete in a high-demand high competition niche. Okay, you have a compelling title You have a good cover and then you run a shitload of Amazon ads Stress a shitload a shitload of Amazon ads as much as you can now when you run Amazon ads You are paying for traffic and paying for visibility Even if it's amongst the sea of a thousand other books on the same topic, okay? So you're paying a few cents to be seen and it solves the problem You can suddenly compete with books and be found by readers now Like I literally just told you how anyone who says they can't be done You just got debunked the days of making all of your money on Kindle from just organic ranking and without ads are over Everyone is running a a ads now not ams a ads Amazon advertising ads all the most successful ones are Probably also ones with the highest ad costs and that's what's become now because it is pretty competitive So you need to make a ads a priority now We will be making many videos soon about it because I'm trying to acquire as much knowledge and become an expert in The field at the moment before we share right I'm not going to share and teach it to you guys until I feel super confident and I know that like What we have to say is expert level shit exactly now to recap the three mistakes You should not be making one is coming late to a trend number two Is publishing books about topics that you've heard about from friends and family or that you think would make for good books And then number three is publishing books with no competition instead of what you want to do to make a shitload of money I'm sorry Wait and instead of make those three mistakes what you do want to do is publish books that people want to read about and run A shitload of ads to an amazing video over magic emoji of the day X the red X Comment like subscribe seriously comment if you have any questions I think we talked about and all videos that you'd like to see in the future like the video Subscribe see the next video free training down below You