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Published on Jan 27, 2012
Every year, in Germany more than 100,000 children are reported missing. To speed up the search process and to make it more efficient, we launched a unique campaign: "Deutschland findet euch" (Germany will find you). Because the first few hours after a child disappears are crucial, we developed a new kind of search tool called the MISSING ADD-ON. It's an easily installed browser add-on that blanks out banner ads and, in an emergency, replaces them with pictures of missing children.