 So, here's the thing, when most people have an idea, the mistake that they make, and I'm going to use that word, is that they go into their office or their conference room and immediately start working on it. People take an idea and say, I'm going to develop this thing, push it out into the world and see if people like it. The right thing to do when you have a good idea is to get out of your office immediately and go into the marketplace. Whoever it is that you're building this idea for, go see them immediately. The most important thing you can do when you get an idea is figure out who the buyer of that idea is and go spend as much time with them as you can right away to make sure that you even have a real business there.