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Award Ticket Booking Madness on Delta Air Lines

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Published on Apr 15, 2012

Booking award tickets on one of the world's largest airlines should be a walk in the park, right? They have the most planes, the best technology, and a slick website. And because "loyalty is a two way street", their reward program is intended to reward you. What could go wrong?

Delta finishes in last place in the Frequent Business Traveler survey on Award Redemption Satisfaction. 72.5% dissatisfied, 19.1% satisfied, and only 8.4% very satisfied. Compare to American (Only 23.7% dissatisfied, 76.3% either satisfied or very satisfied), or United (33.6% dissatisfied, 66.4% either satisfied or very satisfied).

http://www.frequentbusinesstraveler.c...

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