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Published on May 6, 2009
By designing the humorous commercials to attracting a new, younger target market, Narragansett stands to increase productivity and still stand as one of the best craft breweries in Rhode Island; all the while still maintaining the older market it has successfully targeted for decades. Much like the famous Budweiser frog campaign premiering more than 15 years ago, using the woodland themed advertising campaign is the strategy to target a younger, more youthful demographic than Narragansett has targeted in the past.