Loading...

Narragansett Beer Commercial

2,456 views

Loading...

Loading...

Transcript

The interactive transcript could not be loaded.

Loading...

Loading...

Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Published on May 6, 2009

By designing the humorous commercials to attracting a new, younger target market, Narragansett stands to increase productivity and still stand as one of the best craft breweries in Rhode Island; all the while still maintaining the older market it has successfully targeted for decades. Much like the famous Budweiser frog campaign premiering more than 15 years ago, using the woodland themed advertising campaign is the strategy to target a younger, more youthful demographic than Narragansett has targeted in the past.

Loading...

When autoplay is enabled, a suggested video will automatically play next.

Up next


to add this to Watch Later

Add to

Loading playlists...