 When rebranding don't be like one of them, be one of a kind, there are four things you need to consider to rebrand successfully. Develop strategy that works with your existing brand if you are doing your partial rebranding take current assets into account. Research about what your competitors are doing, determine how you stand apart and what is your true value proposition. It's vital that your new brand be fresh and relevant but not so of the moment that it ends up looking dated to fast. Explain why you rebrand it while launching, minimize risk of customer confusion by telling the story behind rebranding.