 Social media is stable in colleges and universities. In particular, Twitter, where one can quickly, easily, and publicly share information, pictures, and videos, is used by most Canadian universities. In a recent study of 77 schools, we sought to better understand how Canadian universities use Twitter. This study included an analysis of more than 100,000 data points including tweets, retweets, and Twitter profile information. We found that Twitter university accounts are typically used to broadcast information. One aspect of our research sought to make better sense of the ways universities represent themselves on Twitter. Therefore, we examined the images, videos, and texts they posted online to answer the following questions. 1. What messages are universities conveying through their official Twitter accounts? 2. How is university life depicted in their tweets? We discovered that in general, institutions represent university life as gratifying, enjoyable, and beautiful. Institutions commonly showcased, smiling, and happy students, mostly middle-aged white male faculty members, upgraded and attractive campus buildings, accolades for graduation ceremonies, announcements about groundbreaking research, and highlights of sporting victories. Thus, Canadian universities seem to use Twitter to present their best self on social media. They highlight positive events and happenings, showcase a positive university life for the public, and market the institution's brand. This marketing approach, a carefully crafted and tightly controlled representation, provides an incomplete and often misleading portrayal of Canadian university life. A variety of activities, events, and issues are left out of institutional postings. Teaching and learning, for example, perhaps the central mission of the university was often left out of official university tweets. It is significant to recognize that Twitter serves many purposes at university campuses. While it may be used in individual classrooms as a teaching tool, it can also, at the same time, be used by institutions as a marketing tool. What drives universities to use social media in the ways that they do? We believe that universities can do better in their use of powerful social technologies. Higher education institutions have the opportunity to engage stakeholders by fostering two-way engagement and communication. They can nurture connections between alumni and students. They can provide educational opportunities for individuals outside the institution. They can do much more. Thanks a lot for tuning in. You can find more detailed analysis of this topic in the published journal article. If you like this, please share it with your friends, colleagues, and students.