 Hey, it's George cow and I'm happy to be here with Jason Stein. He is a member of my master heart Coaching program and he is an awesome business coach. Really great to have you here Jason. Say hi to you Yeah, thanks for having me George. Yeah, so let me just read your bio for everybody so that Everyone has a context of who you are and then we'll get into this is gonna be a natural of course the lessons you've learned in your business and Just pointing you can share there so Jason Stein has a combined 20 years of experience over 20 years in the fields of medicine Coaching and training some of his favorite projects have included building an integrative medicine model in a Western hospital as well as teaching meditation in the workplace to corporations and Also becoming the chair of professional development at the top acupuncture school in the nation Jason loves helping coaches therapists and wellness providers in his private coaching practice Mindfully create more business While enhancing their PRI, which is profits relationships and impact. It's awesome He currently resides in Portland, Oregon Although he is has been traveling to talk about that bit With his wife three children and one on the way. Yeah Exciting and also his pit his pit bull Jane dog dog Jane Jane the dog So for more info, of course, you can visit his website Jason Stein.com. So welcome Here for this for this conversation. So I mean, this is natural for you. I ask people about their business lessons. So Where do you want to start? Well, let's start with like why would a business coach come to George Cal like and what I want to say is that I've been doing this for years and I've worked with Mark Silver and his team and I've worked with other names that the listeners might know and The reason that I wanted to to work with you George is if you're in business, you have to continue your education like there's no stopping it's just an evolution and It doesn't mean you need to get addicted to trainings like next training next training next training But it does mean that it's really important to find mentors And so my first business tip is really take a look at who do you Resonate with in the community that's not salesy or pushy and How can you get a little bit more support within the budget that works for you? Yeah, absolutely so so true and I mean Jason you offer one-on-one You also offer a small group mastermind. Yes, right? You want to talk a bit about the small group mastermind just so people know what that sure it's great I offer like right now I have three in play and the only one that has space is Acupuncturist only okay, and what I found is that when you can find like-minded Individuals and you put them together with the background of support that you have Magic can happen and so I put people together by Sometimes it's by income. Sometimes it's by whether they're male or female and What I find is that when you have a right team You just scale faster way faster, right? Yeah, and I love working with groups because it's not just about my resources It's about shared resources and as you know George my taglines together is better And yes means so many different things to me But one thing it means is if you're a small business owner stop doing it alone It doesn't it doesn't help you although It's easy to get into the mindset of everyone else is doing it better and faster Like show up be visible and ask for help Brilliant. Yeah. Yeah Actually, you know what? Why don't we go into that since you mentioned asking for help? Yeah, let's let's go into that now you are a Master I think of teaching on this topic Tell us more why is it important? How do we do it? Wow? Sure? I thought about this the other day because I was interviewed on another podcast and really the origin for me is that a lot of people have like a family tree and My mom was married Three times and my dad married four times and so I got really acclimated to blended families Mm-hmm, and in my early 20s I realized I was the only family member that talked to all the other family members Wow and what I realized was as opposed to seeing The divorce is how painful and a curse there's healing to do there But it's also an opportunity of just more support and more people interesting and so together is better Really comes down to Having to ask for help because there's a lot of people I know your community well George and there's a lot of people in this community They hate asking for help. They are so good at being generous and offering help but when asking for it it just becomes painful and Normally, it's because of childhood experiences where either a parental figure or an authority said, you know It's okay to be seen a little bit But you're asking too much go in the corner or go away or don't don't bother me And it becomes as a business owner a real crutch to be in business and not be able to ask for help So how do we get over that? yeah, that that programming essentially and and Maybe give us an example of a nice way or graceful way To ask yeah. Oh, yeah, great. So there's lots of training that can happen here But in the little amount of time we have George you I watch you and you always give more than you receive That's just a chronic thing. So do I have your permission to just walk you through some steps? Oh, yeah, absolutely Okay, great. And so just take a moment eyes open or eyes closed, whichever is better for you and Just like what were you taught by parental figures about asking for help? You only you're when you say something I do Yeah, I think I Think that well, I'm the third kid Yeah, and so by the time it got to me It was like no, you know, yeah, it's like don't ask. Yeah, exactly. It's it's yeah, we've got enough stuff here Yeah, it's interesting being the third kid. You were probably asked to help a lot But to ask for you It was like no, right? Yeah, I had to do stuff to be helpful to be seen. Yeah Yeah, and so then when you think about asking that's a stretch for you What do you think the biggest obstacle that gets in your way now is? Um, you know, it's funny. I think uh now Nowadays I think the biggest obstacle is if I ask If I ask somebody Um, for example, like let's say I'm asking somebody to promote my course or whatever My my concern is that I'm gonna have to reciprocate and promote their thing Right, right. Yeah. So and and if I if I don't find that that thing is a good fit for my audience and then it's awkward and Yeah, so it's interesting like you're not alone here that it becomes a tit for tat like I ask I'm already in a deficit and then I'm gonna owe you so there's no paying it forward like that Although we believe in that we forget. Yeah, because the story of asking means if I ask Then I'm gonna oh So from that story alone really easy not to ask because for every ask you owe And there's no truth in that it's just like we carry that story, right? And so now if we remove that and like the number one human need in the world is to be a contribution to other people Yeah, right. Yeah, and that means your number one need Also being a contribution for other people doesn't get seen as other people being a contribution to you So you have to realize that you're limiting people's number one human contribution to you So if we could remove the obstacle just for this exercise And you could ask in a way that people could do it out of their generosity Just like you do when people ask you for a favor often you're not like well In the favor bank for george Like that's not how you operate, right? Yeah And so if if you were able to eliminate that story with something new like wow if I ask I can help more people In this business coaching world because lots of them are spending lots of money with little results right And so if we replace that and you get into it Can you think of one person that you'd like to ask for something and what would you ask for? Yeah And you don't need to name them live just because it's each your show but right away I saw the light bulb go off. Sure. Yeah And so then the most important thing in asking is we were never taught how to be specific So we say things from like a lower brain of I'd like more help. I'd like more support I don't know what to ask for But when we get in and you have so many strategic alliances and you're like You know, let's use tad hard gay for a second and he's a low hanging fruit like hey tad Will you share my next offer in an article that I've written to your community? Now, how does that feel? Yeah, and and it's a I like that because It means getting to know the other person Well enough So that you can see where the like I said low hanging fruit is where is the easier win Right, you know, it's not like I'm asking. Hey tad. Will you go knock on 10 neighbors doors? And tell them about my own, you know, right, right? You're not asking for them to stretch. You're asking to get into the flow of what they're already doing. So for you personally Strategic alliances are huge and they're the number one way to build your business quicker Yet people that don't like to be visible and don't like to ask Can't get there, right? So if we take you for an example Old way of thinking if I ask this person, I'm going to oh Not asking new way of thinking. Who do I know now? I'm going to call you out for a moment and say you could ask paul zealoser. You could ask mark silver You could ask me. You could probably ask anyone in master heart. Yeah Right. Yeah, and as opposed to like well now I can ask everyone You just want to watch that pendulum just because you can ask doesn't mean you Overask, right? Sure. Sure, but for you the stretch Would be asking without feeling like you oh, yeah nice Nice. That's a that's a nice Reframe, you know that I'm going to be working with so I really appreciate that. Yeah, you got it. Yeah so Okay, so besides asking right now one of the things I mean In the conversation Before this you have also been learning about experimentation and the power of that Talk about that. What's what does that mean? It's similar Like there's a thread that's connected to the last conversation and that is We don't want to be visible because we might fail or we might succeed And so we get stuck in the thought process of maybe this will work. Maybe that'll work I don't you know, and there's so much energy in the thought rather than the movement, right? And so in chinese medicine, I'm originally an acupuncturist thought follows chi So if you can have the thought and then you're like, I don't know how this is going to work, but I'm going to try it And then I'm going to learn something and if you can get curious about it You're going to bring that childhood fun of like not knowing when you go to the park. What are you going to do first? It's like showing up trying it out and then learning from it So perfect example George when I met you, I started learning experiment more That was kind of a phrase that I started taking on because I see you do that a lot And I tried chocolate strategy sessions And with the chocolate strategy sessions, I probably did a hundred chocolate strategy sessions So I for 30 minutes of business expertise Person gave me their favorite chocolate if they found the session helpful And I ate my weight in chocolate several times over And it didn't convert it converted one client out of a hundred chocolate Yeah, and it wasn't like one chocolate bar somebody sent me like a shopping cart of chocolate So it just kept coming and coming and coming and it's still fun and I like to do it as fun But I realized through the experimentation It wasn't a good strategy to think about converting business right away I Yeah, I appreciate you sharing that very much. Yeah Um And so that brings us to another lesson you mentioned, which is that profitability matters? Okay. Yeah, so what does that mean for you? Well, you know It's funny because I worked at heart of business and originally before every active business can be an active love heart of business was When you want to make a difference and you need to make a profit And I just believe that oftentimes in the creative business environment or if you're a wellness practitioner It's like you think profit is something else And so ultimately you struggle And You get into business to help people but you have to be profitable to stick around Otherwise you have to go get a job or you have to do something else right and so If you can have a healthier relationship with profitability Everything gets easier Because money matters, right? Yeah, and your relationship to money matters. Um So Really when you're in business I think that you often have two types of coaches There's the coaches like make more money now more money more money more money more money And you have heart center coaches don't worry about the money the money will come do what you love The money will come and I think the middle road is the best Yeah, do what you love use solid strategies and Really focus on making money As one of your objectives for your business. Yeah, yeah for sure. Well, like you said, uh, pri, right profit Profit relationships and impact. You got it. You got it. Yeah, it's easy to remember So jason, let's uh, let's talk about what you are offering folks now nowadays. Of course, you've got the one-on-one coaching Yeah, I got one-on-one coaching. I have group coaching But what I've been loving is one page marking plans one page marking plans. Let's talk about that Oh, yeah, so one page marketing place I find the business owners that that I work with often have taken lots of training And they have lots of different information. But again She she is like focus right and if we're scattered of like Doing this over here and that over there We get overwhelmed and we're not consistent with anything And if there's one thing I've learned from you george is just show up like keep showing up And just by keep showing up if you can simplify showing up whether it's not doing your email once a month, but you know do it once every two weeks Rather than once every like five months and then once a month and then weekly and then every two weeks and like if you can be consistent you're going to see some huge shifts and One page marketing plans boils down Who is your tribe? How are you helping them? Who are your niche partners or your marketing mates? How can you get into more visibility? And how can you just share in a way that's organic rather than trying to push the river Or hiding out like making it really super simple and within an hour I have the ability of focusing in on someone's target market who they are What the strategies could be and then we boil it down to daily, weekly, bimonthly monthly and quarterly on a one page plan Sweet that sounds so useful So I will be sure to put a link in the notes of this video for those of you who are looking forward It's we'll just go to jasonstein.com and and you'll be able to find it there But I'll put the link to exactly the one page marketing plan. Thank you there So, um, yeah, jason. Thanks for doing this As we close off any kind of final words of wisdom or encouragement to share with folks sure I have a couple words of wisdom one is I love Winston Churchill's never never never give up And so if you're beating your head against the wall with your business It's it may just be some fine tuning for it to take off. So don't quit don't quit And the second piece is stop doing it alone like if you're reading everyone's free newsletter and You're getting free stuff all the time and you have more PDFs than you know what to do Find a mentor like George me Anyone else that can walk you through in a group format or in a one-on-one format So that you're not alone, right find your community and you will thrive That is awesome. I regularly recommend refer people to you jason I fold full trust So, um, yeah, if anybody watching this, you know, you you are lining with jason Jason's wisdom and his in his presence reach out to him do the one page marketing plan. That's a great deal And it's clarifying and and that may be all you need or you might decide you want to continue working with jason's up to you. So Thanks jason. Thanks for doing this and um, just looking forward to your continued You know growth and contributions in in our space. Thanks for having me. George. Thanks