 So today I want to talk about digital control now I don't know if this is the type of video that will actually do all that well We'll see I have a catchy title and a catchy thumbnail in mind But we'll see how it actually does But chances are a lot of you are thinking Matt What does digital control mean and why should I care and continue to watch this video? Well, we're gonna talk today about digital ownership and data security, I know That is some very dry content Matt I don't know what you're thinking can't we go back to talking about the best Linux distro Well, we'll do that tomorrow But what we need to do today is talk a little bit about this stuff because I think it's very very important for us to at least Discuss and I think that this is the proper time because we've seen things like this where Sony has had problems where people have been locked out of their accounts because you know various technical reasons and Because all of the content that they own was behind an account They couldn't get to that content despite actually quote-unquote owning it We also saw this around the same time is that Sony decided they were going to pull Discovery shows from their PlayStation users that they quote-unquote owned now that had been Pulled back a little bit, but you'll notice from this headline They only agreed to step back from this idea for 30 months That's just two and a half years or so and they didn't agree not to do this They just agreed not to do it now So we've seen things like this in the last few days and this spurred me to think and I think that it Spurred a lot of people to think about digital ownership and the things that we actually own because back in the day If we wanted to buy something we would own it So we would if we wanted to have some music we'd go buy a CD or if you're a little Older you would buy an eight track or vinyl or whatever if you wanted to have something like that You'd buy the physical thing and you'd own it it'd be in your house you could do what you wanted with it and That's just the way that it was right nowadays despite the fact the physical media does still exist. It's much more convenient to go to Amazon or go to Apple or go to Netflix or whatever and buy or rent or subscribe to the thing that you want to watch and no longer have that actual ownership and It's that convenience that people have paid for and Are coming to find out that it realizes that did you've lost something there, right? You have when you give the control digital control remember at the beginning if you give the control over that Content to someone else and allow them to pull the wool over your eyes and to making you think that you own it But you really don't you've lost something there that we used to have now I think that all of this Sony stuff has opened a lot of people's eyes to this again But it's not a new problem guys We've known that we don't own this stuff since 2001 when iTunes first came out when you bought a Song from iTunes it used to have DRM on it, right? You can even get that thing to play in other music players let alone have it to Burn to a disc or something you couldn't really do that and now they quickly got rid of the DM or they eventually got rid of the DRM But still when you bought that thing you didn't really truly own it Apple owned it And they were allowing you through their terms of service to use it There were multiple examples over the years of Apple no longer having access to media and pulling it off people's hard drives Or at least a pulling off their accounts now if they had downloaded it and ripped to a CD that actually still had it So there was still that option for at least a lot of that time period But they could no longer download it again So that happened many many times over the course of the iTunes years and it happened to other services as well This wasn't just Apple It's just a thing that they could do if they if they lost the right to distribute some certain kind of media You know songs or whatever They pull those off people's accounts even though people technically owned them and should have been able to continue to download them For as long as they wanted to right so that's this is not a new thing despite the fact that people are finding out that the problem still exists Obviously the solution here is to buy physical media as much as possible or do the dreaded P word We won't talk about that because I'd like to this does not be denied demonetized But the idea here is that you need to have a physical copy of the thing that you want if you want to then make it digital You can but it still lies on physical media that you control isn't locked behind account an account doesn't require the internet to access All that stuff that's the solution now the reason why I've tied this to data security is because it all kind of plays in the same area Digital control we can't go a day without seeing headlines like this one or this one or this one or this one All of them are about cyber attacks and data leaks that have happened over the course of the last three days Now all I did to find these was search Google news for data leak That's all I did and that's all that came up like one after another all these happened within the last few days or have been talked about in the last few days and The reason why I want to talk about this now is because we have become desensitized towards data leaks It happens so often and it happens to so many people and so much data has been leaked. We can't Pay attention to that and stay sane. We can't worry about that and Still be able to function right? We can't sit there and think about how our data is at risk all the time to these companies that can't see To get it in their heads that they have to actually protect the data that they're in charge of we can't worry about that because if we did We literally go insane and we won't be able to function. It just happens too often and We've developed this mechanism where we just kind of don't care about it anymore because it doesn't affect us personally the only times we do care about it is When it does affect us so either your identity has been stolen or your bank account has been You know emptied or whatever then you really care and you wish you would have cared earlier But the vast majority people who aren't personally intimately affected by these leaks has to feel like they just don't care because it happens so often and the reason why I've tied this back to digital control is because Unlike digital media, which you have never really truly owned your data is something that you do own It's something that you have control over Especially when it comes to the act of giving data now once a company has your data they basically can do whatever they want with it and They don't have to tell you about it. There's no real laws out there saying, you know, this is what we do I mean the EU does the best job of kind of dictating, you know that disclosure But the rest of the world Doesn't really have anything like that and we just kind of have to take their words Even that they are following what miniscule laws are out there So the control comes in when you have the act of giving a company That data and you have to decide then what data you give them So all of this comes down to the idea that you have to very much pay attention to what you digitally Control what do you actually control and how can you circumvent the? Lack of control when you find yourself in that situation. So what do you do? With media that you don't really own well You go find yourself some media of the equivalent nature that you do physically own That's the solution now how you get that media is going to be up to you I recommend going to Amazon and buying it and just to completely Bypassing the digital Requisition of media to begin with that's what I would recommend That's the solution own the physical thing and nobody can take it away from you That's the solution when it comes to your data, of course You have the control over who has that data and you can do this in any number of ways You can live in the woods and not talk to anybody not connect to the internet That's the Extremist way of doing things and it sounds more and more appealing every day but The more rational way to go about doing it is to create silos have accounts for Specific places on the internet that doesn't have access to any other data But what you give them so you sign into that account all they're going to have access to is what you determine That they can have Find yourself as private a browser as you possibly can use that and when you're done clear your cookies Make sure you block as many cookies cookies as you possibly can don't allow them to sign you in between different sites So if you have a Google account, don't go to medium then sign in with your Google account Don't do that. Okay. That's just going to allow Google to have all the information that is on your Google account Block as many cookies again as you possibly can have silos and containers for different pieces of information And then control what information goes into those silos into those containers as much as possible But as you guys discovered if you followed along with my privacy journey over the course of this last year it's really freaking hard to do this and do it right and Even to do it at all. It's really really freaking hard And the problem is that having a single Google account or a single Apple account or whatever That follows you around is really freaking convenient because you don't have to sign in to things You don't have to create a new account or put a new password into your password manage or remember a new password If you don't use a password manager first off use a password manager But you don't have to do any of those things because it's really convenient to do that and the more Convenience they offer you the more data. Usually they're going to take that's usually the equation We we get convenience they get data they can sell that data and use it to do all sorts of stuff marketing and nefarious stuff and all this all of it and of course the more data that they have the more Damaging a data leak can be if they have your social security number and your Bank account information and your driver's license number that information Should be treated as precious by you because you know, it's not going to be treated as precious by them They don't care. They want to save as much money as possible And that means skimping on security as much as possible the vast majority of companies at least I'm sure there are some good data security people out there Where they work it for these companies and then they're they're just doing the best that they can but for the vast majority of companies They don't care and that's the reason why you see news article after news article of data leaks happening because these companies didn't invest in security as much as they should have and they were easy targets the vast majority of them could have been avoided by simply Teaching their employees not to click on links and emails. That's every time you see a ransomware thing The vast majority of that stuff happened because one of their employees was a dumb ass and clicked on something in their emails First off, don't do that There I solved the problem. It's I mean at least that problem, you know, don't click on stuff in emails Don't do it at all. It doesn't matter if you recognize the sender at all because you maybe you missed, you know Something there don't click on anything in an email. Don't do it This doesn't apply just to companies if you if you at home Don't if I send you an email with a link and if I did Even if you know me personally if you're my brother, don't open the damn thing and click on it on the link Because I'm for sure send a malware, you know, I was just a lot of security is just common sense When it comes to that personal security But also when you talk about data security for these companies a lot of it is common sense as well And in they won't even follow that and that literally costs them nothing to do all they have to do is send out a memo say hey Don't click on Links don't do that No, obviously there are more technical and nefariously technical malware and Stuff out there, but that one thing could save a lot of companies data from being stolen But they don't do it because they don't care anything to save them money, right? So it all comes back down to you have the control of your data and you can control who has it as much as possible Control that data and hoard it to yourself because no one else cares about the data Despite the fact that you know, they probably should so all this boils down to I'm moving into the woods I think I like I said it looks more and more Attempting each day is to find a cabin in the woods with no internet connection and just sit there in front of the burning log fire and just ponder fate and My existence and all that stuff. So if you guys don't see me, you'll know where I'll be anyways That's it for this video. 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So thank you very very much for your support I truly do appreciate you guys are awesome without you again Just wouldn't be here. I'd actually really would probably be living in the woods without you guys So thank you so very much for that. Thank everybody for watching. I'll see you next time