 Guide to asking questions to increase landing page conversions. Hey guys, back again. Hey, and this video you're going to love. I mean, seriously love because it's going to break through the three second rule. Before I tell you what the three second rule is, don't forget to subscribe. If that subscribe button down there, turn it from red to gray, don't forget to ring the bell, turn all bell notifications so you're notified each and every time I go live or I upload a video. So the three second rule, it's also called the blink test. Do you know about the blink test? Here's what it is when somebody gets to your website and they don't know anything about you. It takes them about three seconds to orient themselves to your website. If you fail that test, then they will leave your website. That's why asking questions is so very important. In this video, I'm going to go through questions that you can ask and I'm going to show you some really successful question websites, question websites. Yeah, ones that start off with a question that have amazing engagement and you can use some of these things on your website too. So let's get going. There's something to remember. When you ask a question, it actually takes the person away from thinking about leaving your website because the brain kind of wants to answer any question that's been asked. You know this is true. How many times has somebody asked you something and it totally throws you off your thought and you've got to answer that question one way or another. If you're not aware of what's going on, we almost always answer that question. So we don't want to ask any open ended questions, ones that are difficult to answer. We want to ask yes or no questions, something to lead them forward. And I'm going to give you some examples of that in just a second. And the other thing is questions actually break through a person's natural defense mechanism. They break through that and they make them think in a different direction. That's why these questions are so important. Now there's several tools out there that will help you devise some of these questions. And I'd like to go over those right now too. Now, if you've ever noticed when you're searching on Google, they have these quick answer boxes now that pop up that try to answer your question very directly. And I know I click on those a lot. If you want to be in this quick answer boxes, what you need to do is ask the question on your website. And if you ask the question on your website and answer it, you may be picked up in that. Now, how do you decide how you're going to do this? How do you make this thing work? Here's what you do. You use some tools. There's one called SERP STAT and I'll put that up on the screen there so you can see it. And you can go to SERP STAT and it will help you. You can put in your keywords and it will devise some questions for you. OK, you can see now I've got on the screen here, I put in landing page. And then it pops up with some of these other things here. What is SEO landing page? How landing page Facebook? How to create a landing page? And it gives you some ideas. Now, you can also use some other tools out there. You can use answer the public. That's a great website. But it's more generalized for your questions. You can also use Quora. Quora is a great place to go. And the last one I would say is my blog, you, that's also an excellent website to go and it'll help you start devising some of these questions. And I'm going to show you some examples in just a second. So hang in there because I want to show you things that work. All right, before we get into the examples, I want you to think about this. Don't ask questions that are open ended. We want questions that could easily be answered by a yes or a no. Also, don't ask overly complicated questions. When you ask overly complicated questions, you're asking the viewer to start thinking about something and we don't want to do that. What we want to do is lead them into action. We want to get them to do something. So you got to keep that in mind also. What is your goal? Your goal is to keep them on the site. We want them to create some type of action. And the last thing I'll tell you is don't have too many options to your question. OK, if you have a whole lot of options, it kind of confuses the person and they don't move forward like you want them to. Let me throw one up on the screen now and let's look at some examples. OK, the first one here is you can introduce a personal story. Here's an example of it right here. It says, how can coding help you? OK. If they went to a coding academy dot com, which is where they're at. It says here how Tommy went from knowing nothing about coding to building one of the fifties best websites after learning with Code Academy. OK, so it lets you get a result. Let's check out another one here. You want to define the target customer. Are you new to the web? We'll show you how to start, run and grow your online presence. So that's a good question right there. Let's look at another example here. Make it impossible to answer no. OK, now this one here does that. It says, want to learn how to get 5000 subscribers for free? Yeah, give me the free book or I reject the free book. So, you know, right there, you can see even the colors of the button really trigger something in the viewer's mind. So that's really important. You can also do first person questions, first person questions. So this one here says, how do I stop being awkward? That's a pretty interesting question. And what's funny thing about this is I think every human being on the face of the earth has felt awkward at some time, unless you're a sociopath, right? Everybody feels a little bit awkward. This particular one had a 90% increase in click-through rate when they switched to this call of action. Pretty interesting stuff. Now, the next thing you can do is go straight to the point. Here's one right here. Cultural events nearby at your fingertips and 50 world cities. So they're just saying, I've got the information right here. All you got to do is click and I think it's download an app here. Yeah, download the app for free. The next one up is peak their curiosity. And we can all relate to Netflix, but see what's next, watch anywhere and cancel anytime. So look at that, join free for a month. So they can join free. They can watch anywhere and they can cancel anytime and they can see what they're going to get. I mean, that's almost irresistible, isn't it? And how many of us have Netflix? OK, so they're doing something right. Netflix offers the visitors to discover what's next, spurring their curiosity and encouraging them to move forward. When it comes to the landing page, curiosity is the most powerful weapon, triggering action. Next one up here is show your best brand name. This is a really cool one right here. This is Sumu me. This is ready to Sumu size your website. So they've used their name in there. And all you got to do is put in your website and click try it now. No obligation whatsoever. And then the Sumu landing page question also peaks curiosity, which is the power of it. But it also introduces a word play involving their business name, which promotes brand awareness even further. OK, I want to give you a couple more examples before we finish here. Now, this one here is Air B&B. And right above that, it says become a host. But the biggest words right below that say host your space. Share your world. So it almost makes you feel like you're doing something good. And below that, it says the art of hosting is rooted in thoughtful design. Share your unique aesthetic with guests and earn extra income on a schedule that works for you. And then the button to call to action is really simple. It just says try hosting. So there's no commitment there. OK, just you want to try it out. And the last one I really like. And I'll tell you why I like the last one here. This one here is Express VPN because most of these VPNs don't work. Oh, my God, I've been through several of them and they don't connect or they block other sites or they they prevent you from being able to see you stuff you do want to see and they're supposed to open up the world for you. But I like this one, the sentence on here. Now, I don't know Express VPN. I haven't used it. I've heard of it, but I haven't used it. But it says the VPN that just works because they know the pain point. The pain point is the majority of VPNs just don't work below that. It says go further with the number one trusted leader in VPN. So then they say they're the number one trusted one. And then the simple call to action is get it. OK, so get Express VPN. And then right below that, it has a 30 day money back guarantee because they know they know that the biggest problem with VPNs is they just don't work. They don't work. I know I've experienced that. You know, I saw that that particular opt in there and I was like, oh, my God, I wonder if it works because all the other ones just have so many problems to them. So when you are thinking about your website, when you are thinking about getting people to engage and asking these questions. And I've given you some examples in this video where you can actually make up your questions by using some of these tools I gave you. But when you're thinking about that, think about engagement, guys. Think about what is going to make the person go to the next step. What would make them want to go further, not prevent them? I think so many sites out there actually prevent people from going further because they make it overly complicated. They don't get to the point. They don't talk about pain points. They don't do any of those things. And then the people wonder why nobody's opting in. I hope this video helps you out. You've got a lot of information here. You've got a lot of tools here. You've got a lot of examples here. You could do something similar to one of the ones I just showed you to increase your conversions. And like I said, a lot of these opt in pages I've showed you have increased conversions by over a thousand percent. And that's pretty amazing to do that. So if you want more people on your list, you want a bigger list, which we all do. We all want a good list of people that are willing to buy from us. People are willing to convert. This is the way to go about it. Rethink your website. Rethink what you want them to do instead of bombarding them with more and more and more information. Ask them a question and get them to move forward. It's really that simple. And don't forget your colors. Your colors are real important, too. Thanks so much for watching this video. I really appreciate it. I do have a $97 course below. You can get absolutely free. It's click and learn. No credit card required. Don't forget to subscribe if you haven't done so. Give me a thumbs up. Gosh, give me a thumbs up. That's so easy to do. You just hit that little thumb down there. The one that's going like this. You hit that one. And then what do you do? You turn on your bell notifications, which can't do this until you subscribe. You've got to hit subscribe button. Then you hit the bell and you want to turn on all notifications since you're notified every time I go live or if I upload a video. I really appreciate each and every one of you guys. If you have any questions about this, please post it in the comments section below. I'll be happy to answer you. I love getting your questions. I love meeting you guys. I've met so many cool people over the years on this channel, right? Because we corresponded. We talked online first, so feel free to do that. Thank you so much once again, and I'll see you in the next video.