 Hi everyone, this is Dave Vellante of Wikibon and I want to talk to you today about a new Cube Conversations series that we're doing on backup and data protection. Backup is a topic that we've been covering at Wikibon since we launched in 2007. In the years I've spent covering the technology business, which is a long time, backup has been one of the nagging problems facing IT infrastructure pros. Cube Conversations is a series that is independently produced by SiliconANGLE-Wikibon and this one on backup is being made possible by the support of EMC's Data Protection and Availability Division. We'll be bringing in about a dozen IT practitioners over the course of 2014 exploring the evolution of data protection and the changing landscape of backup, recovery and archiving. You know, everybody talks about the four megatrends in IT, cloud, mobile, social and big data. And each of these movements is creating major dislocations for IT organizations. For example, cloud, a term which many IT practitioners scoffed at five years ago, is causing organizations to rethink how they deliver IT services to the business. Mobile is exploding and IT is having to both embrace mobile and at the same time protect mobile data. And of course there's social media, which is creating a lot of confusion about the lines between personal and corporate data and causing organizations to seriously explore what value exists in social streams. All of these trends are expanding data growth and at the same time enabling new types of low-cost, near-real-time analytics to be performed to drive new sources of revenue, save lives, analyze risk and ostensibly improve the world. And all this data has to be backed up. As I've said for years, backup and recovery should not be a one-size-fits-all solution. Rather, it should be tailored to the needs of the business. Our goal with CUBE Conversations is really to understand how customers are adapting to new business demands. So join us as we explore the three P's. One of those, people, process and portfolio as in technology portfolio. Now in particular, the people side of the equation is a critical area that will investigate, namely the relationship between the backup admin and other roles. For example, the DBA, the VM admin and the application administrator. Now how about the process discussion? The process discussion will center around moving towards IT as a service broadly and specifically data protection as a service. How are practitioners making backup a reusable service with flexible SLAs? Is this a reality? And if so, how can you get there? Finally, we'll delve into the technology portfolio. What products and services are IT pros tapping to build backup as a service? And what are the gotchas? So please check out siliconangle.tv to watch CUBE Conversations and see where the CUBE is next. We'd love for you to stop by and say hello. I'm Dave Vellante. See you next time on theCUBE.