 A warm welcome to the introductory video of Bachelors of Business Administration BBA program of Krishnakanta Montego State of University. My name is Chainika Sanapati and I am Smriti Sikha Choudhary. We are from the Manidam Devan School of Management Krishnakanta Montego State of University. The Bachelor of Business Administration that is BBA program is designed to enable the learners to invite their relevant knowledge and skills of management and entrepreneurship. The BBA program has six semesters and is of minimum three years. The program has four courses in each semester carrying 100 marks and that has been divided into 80 and 20, 80 for the termination examination and 20 for home assignments. There is also a project that carries 100 marks in the six semesters. All the courses are compulsory. There are three specializations that are being offered in the six semesters and the learners have to opt for two courses from any one specialization namely finance, marketing and human resource management specialization. 10 plus 2 or equivalent examination pass candidates or learners from any UGC recognized institution can apply for the program. Now Dr. Smriti Sikha Choudhary will explain this in as follows. This BBA program has been divided into six semesters and is of minimum three years. In the first two semesters, we will cover all the papers and we will share them with you. The BBA program has been divided into 10 plus 2 or equivalent examination pass candidates or learners from any UGC recognized institution can apply for the program. This BBA program has been divided into three specializations namely marketing, human resource management and finance. This BBA program has been divided into six semesters and is of minimum three years. This BBA program has been divided into 10 plus 2 or equivalent examination pass candidates or learners from any UGC recognized institution can apply for the program. This BBA program has been divided into 10 plus 2 or equivalent examination pass candidates or learners from any UGC recognized institution can apply for the program. Now let us discuss the outline of the syllabus of BBA program. In the first semester, the learners will go through four courses. The first course is about principles of management and organization behavior. The second course is about business economics. The third is business mathematics. The fourth course of the first semester is about business environment. In the second semester, the learners will have to go through again four courses. The first course of the second semester is business statistics. The second course is about marketing management. The third course is a common course that is English for professional studies and finally the fourth course of the second semester is financial accounting. In the third semester, the first course is about human resource management. The second course is about production and operation management. The third course is the business and labor laws and the last course of the third semester is about spoken English that is a compulsory course. In the fourth semester, the first course is the fundamentals of financial management. The second course is human resource development. The third course is cost and management accounting and the last course of the fourth semester is environmental studies and disaster management. In the fifth semester, the learners will go through again four courses that the first course is about entrepreneurship and small business management. The second course is about sales and retailing management. The third course is insurance and banking and lastly in the fifth semester the learner will be able to know about the course that is on computer application in management. In the sixth semester, that is the last semester, the learners will have to go through a project study that should be submitted before the completion of the course and there will be also an office management course that are compulsory. In the sixth semester, the learners will have to take two courses from English specialization. In the HRM specialization, the courses are organizational development and industrial relations. In the marketing specialization, there are two courses. The first course is advertising and promotion strategy and the second course is consumer behavior. In the finance specialization, the learners will have to go through two courses. The first course is about Indian financial system and the second course is about rural development and rural finance in India. So dear learners, now you have got some idea about the courses that are being offered in our BBA program and for more information about the program and courses, you may visit our official website www.kkhslu.in and thank you so much for watching this introductory video on BBA program. Thank you. Thank you. Thank you.