 What is up everybody welcome back to the channel my name is David Cantaro and on this channel I drop weekly videos on Facebook advertising social media marketing and making money online. So if you're new to the channel subscribe, smash the bell for notifications and drop me a comment below. Let me know where you guys are coming from and let me know how I can bring value to what you got going on online. Okay so shout out to Ari on this is a follow up video from from yesterday if you caught my video yesterday. I was answering question number one from Ari on here, but today I'm going to simply shift gears and go straight to number two as I mentioned on yesterday's video. This is simply a completely different topic so I wanted to kind of break it up in the video and hopefully you guys get value out of this one but what I'm going to do in this video is simply talk about which which which funnels and what type of ads you should be running for clients okay so if you guys are are freelancers if you're an aspiring agency owner. And you're and you're trying to put together some type of service to go out there and deliver to the marketplace when it comes to digital marketing, online marketing social media marketing, all the above. I'm going to simply kind of just cover some basics and really make it simple on where you should be and how you should be approaching this and what ads or what type of funnels you should be, you know driving traffic to. So, all I can do really and again shout out to Ari on because this guy right here fired up super freaking excited and super passionate about building his in his his his agency, and he's out there in India, focused on the same niche. I reached out just to you know get my to kind of pick my brain and get my two cents on on how I do it man. So, so for the past, well, since 2017 really 2016 2017 I've been I've been building an agency right getting clients direct messaging people on social media to schedule appointments to deliver social media marketing services and Facebook advertising services right so that's what I've done full time all day every day it's how I feed my family it's what I did since 2016. All right, it's all I do. And then of course affiliate marketing and in all of that but it's all one, it's all what I do it's all one damn thing right one damn business. So, in this video I'm going to simply just kind of go over. So, you should be you should be driving traffic to and which Facebook ads, you should be running. Okay, now, now again this is based on my experience based on my niche but here's the bottom line. As I started in my, as I started building my agency and going out there and getting clients and focusing on one niche that's what's super important is you have to focus on one niche. When I decided on that one niche that was in 2016. Okay, that was in 2016 and the reason why is because the reason why I chose that niche, and this is another tip, choosing your niche. The reason why I chose mine which were real estate agents is because I came from the industry. Six years prior, I was in the mortgage industry so I was a banker doing mortgages, partnering with real estate agents, an agent is the one who sells a house or helps someone buy a house. The mortgage guy is the one who actually finances that person to even buy it right so I was the financer I was the bank I was the mortgage lender. That's what I did full time, crushed it in mortgages from 2010 to 2016. So I already had the experience I already had the background I already had, you know the the lingo and the verbiage I already had the swag down of that industry. In the mortgages in 2016, I stayed in the industry somewhat right now just kind of shifting gears and now doing marketing online marketing services for real estate agents, right, because I knew that if I were to start approaching real estate agents and if I can tell them and tell them how I came from mortgages and how I spent six years doing that and working with agents. That right there was going to give me credibility that right there was going to give me just just the overall ability to communicate with that niche. That's why I chose real estate so I always talk about this and I always say, if you're going after businesses, go after businesses that you're excited about, or fired up about right, or go after and or go after businesses that you have experience in, or would like experience in. So if you think about it man, a lot of people just try to do it for the money a lot of people, you have no freaking experience in dentistry, but you want to build an agency and you want to go get Dennis clients. It's like what like you don't even know, you don't even know what the freaking, you don't even know what a damn drill is like for your mouth for your tooth, you don't know nothing about that industry but all of a sudden you want to start running Facebook ads for them. Yeah, right dude, I've seen that over and over and over dude like people would just randomly pick a niche because they think the money is there, but they have no experience in that niche whatsoever, nor do they care to gain experience in that niche whatsoever right so. So first and foremost, you should be going after a niche that you're fired up about or plan on being fired up about that that's number one okay now now. Again, as I jumped in 2016 2017 and I started teaching real estate agents, all this stuff right, I then started documenting it on YouTube I then started talking about it. You know, just documenting my day whether I was closing a client or how I had to overcome an objection of a client or how I'm running a Facebook ad for a client, or how I'm putting up a landing page for a client, all of that dude is my YouTube channel today. So, so as I started documenting it building a YouTube channel, other people started reaching out to me all of you guys all of my loyal YouTube subscribers those of you that are coming across my channel. You guys started reaching out to me saying hey David, can you teach me social media marketing can you teach me how to build a funnel. Can you teach me to do Facebook ads. Then I started then I started really working with all kinds of different businesses, because I realized in the beginning I realized upfront that what I was teaching real estate agents was the same. It was the same strategy for every business right every every business needs a lead every business is looking for an appointment every business is looking for a cell. The majority of businesses that we service as social media agencies are small business owners, unless you're super advanced and you're freaking servicing of a fortune, you know, freakin 100 company, or a fortune, you know, 500 company it's like, dude, like, you're probably not even watching my channel, like my channel is really for the beginner. So, so normally, those of you that are watching it, watching this video right now you guys are beginners, as far as social media marketing, you know, and all this stuff right Facebook ads all this stuff that's why you guys are freakin here. Right so majority of you are going after small business owners and the majority of those small business owners all are looking for the same thing it's a lead, it's an appointment or it's a cell. Right, so here's answering the question to number two. As you know, results are very important for for for our clients. So what type of funnel and Facebook ads. Do you suggest for the client who is looking for seller leads or buyer leads okay again. In this case he's talking a real estate agent he's talking about a real estate agent right that niche. And those those those types of businesses real estate right. They're running ads to capture buyers or sellers for real estate. That's what it's all about right. So in this in this case he's he's talking about running running to a landing page to capture a seller lead for that real estate agent. Okay, so that's that's as simple as it gets where all you're doing is running a Facebook ad to a landing page. Okay, so in this case, are you on. It's a landing page for seller leads or buyer leads and that's what I do with my clients. So as as I as I onboard a real estate agent for example. And again, the reason why I'm doing a video and keep in this general, because again the same strategy applies for every business dude it no matter what type of business you're building or what type of business you're servicing. I think that a 10 of us are looking for a lead, an appointment or sell, it's the same thing. So, so just kind of, you know, put this in your business terms and it's the same damn strategy. So, at the end of the day, you're not running a Facebook ad to a website. That's what most people do most people try to run a Facebook ad to a website. You absolutely have to be running it to a landing page okay. So in this case let me show you a quick example of a landing page for a real estate agent. When it comes to helping them capture leads of people who are looking to sell their house their house. That's a listing agent right so what I teach real estate agents to do is to simply come up with a PDF a simple download a free PDF that gives a homeowner tips on selling their house. And then what you do with that is you use that offer you use that PDF as bait when running Facebook ads right so you start running Facebook ads for the client. Their whole objective is to is to educate people on what it takes to sell and to give away their free seller guide. Okay, and so that whole entire landing page would look something like this right so they see the Facebook ad. They come to one single page. So Ariane I'm pretty sure you're you're you're you know this advanced right you're you're this knowledgeable to know that it has to come to a landing page. Okay, so, again, what I talked about in yesterday's video, pick one niche and go have a ton of landing pages ready for that one client. Okay, so this is one page that I have ready for my clients when I onboard them. I can simply give them, you know this this landing page and this funnel. And plug it in real quick and have them start running Facebook ads or Instagram ads or even YouTube ads to start capturing seller leads okay so so Ariane over here. What type of funnel and Facebook ads do you suggest for the client who is looking for seller leads, that's the funnel okay that's the funnel so super simple. It's one page, there ain't nothing to it that person comes here they click the yellow button. They opt in, and then they go to a thank you page to pages. That is a funnel. That's it man it's that simple. So the majority of these small business owners, you guys can be doing this or if you're servicing small business owners. They could be doing this simple landing page, landing page. Thank you page. And then when they come over here, they click that button. And now they go to an online calendar where they were where they're able to schedule a call with that business. So this could have been a yoga studio this could have been a gym. This could have been a chiropractor a dentist, a freaking real estate agent and insurance agent. This could be many many businesses that you see outside of your neighborhood. This could be one of those businesses, landing page. Thank you page online calendar. And so for all this stuff I use cartra. And that's the link that you'll see in the description profit with cartra dot online. And the reason why I use that software is because it comes with the three main tools that I need, all at a low monthly rate of 99 bucks. So landing page I need email auto responder. I need online calendar. I need that's all in one with cartra so if you click on the link in the description profit with cartra dot online, activate a fortunate trial, you'll get an email from me with an invite to my weekly group coaching calls every Monday and Wednesday at 4pm Eastern, where I simply take you through an onboarding and a tutorial on how to crush cartra. Okay. So what's as simple as it gets is, again, no matter what business it is it comes down to these two, two pages landing page. Thank you page. So if I'm servicing clients. This is all I need for them. If I'm a if I'm an actual business owner and I want to start running ads to capture leads, get appointments or make cells. This is all I need is a couple pages right so I use that I use cartra profit with cartra dot online. I need to try out and freakin play with the damn thing. Compare it to what you're probably using right now the all multiple services that you're probably using. Compare it. And there's nothing that comes close. So, to answer your question are on. It's a simple cells funnel kids a landing page that you have to be driving traffic to and again I'm willing to bet 9 and a half out of 10 people and I don't know how I got the half, but 9 and a half out of 10 of you guys are watching this video right now. You either have a small business or you're servicing servicing small businesses. This is all it comes down to if you can provide a landing page type of cells funnel for that business or for your business you will crush it. Okay, now here's the deal. When it comes down to it. What type of Facebook ads do we run. This is where I've had the experience and and really the honor the pleasure of speaking to thousands of small business owners, specifically real estate agents but at the end of the day. It's the same damn thing any business all businesses majority of them it's all the same damn thing. Facebook ad landing page capture lead make an appointment make a sell whatever it's all the same shit right so so after experience on experiencing and speaking to thousands of people about this man since 2016 is all I've done right. 10 out of 10 people run the wrong ad, and this is where it all starts. So as you come into your ads manager you click on this green button right here. This is where it all starts and I talk about this all the time in my YouTube videos. I talk about how you can have the best ad you can have the best image you can have the best video your shit can be on point you can write the best ad copy, which is the text, you have all that all that stuff ready to go and it's all freaking you can be targeting the right audience, you could be retargeting an audience you can have all these custom audiences set up, you can have everything on the back end when it comes to the technical side of running the ad down, you can have all that shit. Perfect. But if you don't choose the right objective right here. None of that matters. And that's that's freaking honest truth. So after speaking to thousands and thousands of agents or and or business owners because again as I started talking about this in 2017 on YouTube, I started attracting all kinds of different businesses, and even aspiring agency owners like arian on on just wanting to get my advice on on Facebook ads right, and if you're new to Facebook ads, there's a link in the description, FB ads cheat sheet.com, get yourself a free copy that's a simple PDF that I put together that goes over the custom audiences okay the custom audiences and the custom conversions that you need to have set up before you even run your next ad. The link is in the description FB ads cheat sheet.com but grab a copy of that because again this is where it starts man. I spoke in a thousands of people and when I ask them which objective did they go with. It's always the wrong one. It's always the wrong one dude out of thousands and thousands of people. Thousands of conversations later. It's always the wrong objective. A lot of them will boost a post. Yeah David I ran Facebook ads. Yes I boosted a post. Dude I'm not freaking talking about boosting a post I'm about talking about running a damn ad have you ran a freaking ad. Have you ran one through the ads manager right have you freakin did it this way did you smash the green button. Right, and nine and 10 times it's it's no though they'll be doing it through their business page, they're trying to do it through their cell phone and set up an ad that way, and it's like no dude you have to get on a computer, you have to come to the ads manager and you have to smash that green button. This is how you properly set up an ad don't try to do it on your cell phone stop trying to do it on your cell phone do it here right get on a desktop freaking get on a laptop whatever do it here. Because again, thousands of conversations later, majority of people go with the wrong objective. So you have one objective in mind right lead appointment, make a cell. Make a video on it and you freaking did your best on that damn video right and you're about to run it as an ad, but you come over here and you do video views, because logically you're like, Okay, I got this video, if I can get thousands of people to view it. I might get some cells, or I might get some appointments or I might capture some leads. So let's go with video views, and let's get 77,000 people to view it. It's like dude, whatever you choose here. Facebook is going to give you Facebook is going to give you so if you go with video views, thinking okay let me get 57,000 people to view it, because I'm going to get a shit lot of leads out of it, and you go video views. That couldn't be further than the truth. It's like dude Facebook is going to give you what you choose. So you chose video views, you got 57,000 video views and no leads, no cells, no appointments you got 57,000 video views. There you go. We'll take your 300 bucks, right. You go with engagement, because you're like okay well shit, if I can get people to engage in this post, then I'm going to get some leads out of it. No you're not. Who says that like yeah right, you're going to get a shit load of people to comment and that's cool. You're going to get people to like it to share it, your post your image your video, and that's cool, right. But you have to micromanage that because now you have an engagement ad running now you have a bunch of people commenting. So now you're micromanaging your cell phone you're like freaking like my 13 year old on their freaking cell phone all damn day because because you got to reply to freaking messages, you got to reply to comments I should say, not messages not messages this is not a message ad we're talking engagement, you have to reply to freaking comments, because that's the ad that's running right traffic, you come over here and you're like okay if I can get a bunch of people to my website right so Ariane you're probably thinking okay I'm going to help a real estate agent. I'm going to give them a seller guide funnel so they can start capturing seller leads right people interested in selling their house, and I'm going to come over here and I'm going to run traffic right. Okay, you run traffic you're going to get a ton of people to click the ad come to your landing page, but you ain't going to get no leads. That's traffic traffic is simply sending people to a destination, and that's it. So again, whatever you choose over here. Facebook is going to give you. So, I don't want just people I don't want just traffic I don't need just people going to my page I don't need you to just click on the ad and go to the damn page, right. I don't need you under engagement I don't need you to just comment and share and click like on the damn post I don't need none of that. I don't need video views I don't need 57,000 views and no leads I don't need none of that. Lead generation is when I don't have a landing page right so I don't have a landing page but I still need leads. Now we're not talking appointment we're not talking sell. We're talking just lead, then I can go lead generation, but there's a few steps to that and I and I don't ever do lead generation a lot of real estate agents do. I don't ever recommend it at all. Only because there's there's other steps involved you need Zapier, you need to, you need to export that lead, you still need to import it to an actual CRM so you might as well go get a cartridge. You still need some type of online calendar so you might as well go and get cartridge. There's just too many steps involved with lead generation that's why I don't do it messages is exactly what it is you run a Facebook ad. People click they're going to send you a message and and to be super effective with that connect your many chat right go over here to many chat.com and simply set up your many chat and integrate it with your business page and this is where you can automate messages. You can automate messages as you run Facebook ads, you can you can automate those messages and just simply reply right so that's that's messages right. What you want to go with right 10 out of 10 times if you're in the business of capturing leads scheduling appointments or making cells. It's conversions. It's conversions. Okay, it's conversions. So back over here, Ariane wants to know on number two. Facebook ads you suggest which Facebook ads do you suggest to run for the client who's looking for leads. Okay, who is looking for leads. It's conversions. Okay, now, if you don't know how to set up a custom conversion because that's what has to be set up first you can't just come over here go conversions and then boom Facebook going to bring you leads state of the end and I have a video coming up at the end that's how to set up a custom conversion. I'll also link it right below. You have to watch that video I take a client through step by step on how to set up a custom conversion. That's what you want to do first you want to set up a custom conversion, you want to set up a custom audience. And then you want to come over here and run conversion ads. That is for leads. Ariane, that's what I would do man is I would simply not expect the client to already have these type of landing pages I would think of one niche, the one niche I'm going to go after I would I would master that niche, I would go create a bunch of funnels for them. In yesterday's video I talked about how you can sell them the funnels or how I just simply give them away. Right. With the intention of them sticking around and me making a residual income as an affiliate marketer of that software that I just recommended to them right Carter. So, I would have a ton of funnels, and I would give them that funnel that's that's what I would do it so it's going through the landing page. And then what I would come over here to Facebook site, the Facebook site is I would I would come over here, request access to their ad account, right, not just their business page I'm requesting access to their ad account. And I'll link that video in the description on how to do that on how to request request access to their ad account, because then what you can do is you can go in there and set up the custom conversion in their account you don't need passwords or anything to walk you through how to do it through Facebook, how to request access, and have and have and have and get get access to, to their, to their entire account, where you can again create the custom audience you can create the custom conversion and you can run the ads through their account without needing to log in with passwords. So that link will be in the in the in the description as well. And that's what it is man it's conversions a lot of guys don't don't know about, you know, this is where everyone gets stuck just based on my experience based on talking to a shitload of people. This is where people are stuck. They don't know to go conversions. And if they did know they still didn't set up the custom conversion. Okay, the custom conversion is around the thank you page link. So this link right here, the link that they land on when they get to the thank you page link when they get to the thank you page. This is the link that you set up as a custom conversion. Okay, so in Facebook you got the landing page. Right. Let's go back real quick. We got, we got the landing page or we're running Facebook ads, they click, they come straight to the landing page. When that lead ops in, they then go to a thank you page, the thank you page is the most important link. That's your custom conversion. So again right here at the end of the video of this video you'll see the that one, you'll see that video come up here at the end. You'll see that if you don't know to set up a custom conversion. Watch that if you're in the business of leads appointments or making cells online. Alright guys so that's what I wanted to kind of cover. Shout out to Ari on how to acquire them and what do you suggest to show them in a 15 minute video. I'll do that video next Ari on. Let's keep it simple and have this video focus on just number two. That's what I'll be doing if you're running Facebook ads, make sure you're taking them to a landing page. Click, make sure you're going to a landing page and most importantly, make sure that you're running conversions, but first set up your custom conversion, so you can actually see the ROI on those ads. Okay, so links are in the description to those two other videos, how to set up a custom conversion and how to request access to an ad manager to a business account. Watch those videos and stay tuned for the answer to number three, which is down here how to acquire them and and what do you suggest to show them in a 15 minute free zoom call. That's what I'll cover with you. Next after hundreds and hundreds of clients and thousands of zoom calls with these clients I'll show you exactly what I was able to do. And what I still continue to do still to this day so that's it for this video guys over now stay tuned for the next one I'll see you soon.