 So, she has already introduced me. My name is Prasad. I am working with Sinecaron Technologies Pune. And today's session is about mobile UX. But, like, just as UX in the conference, there are a lot of sessions on UX, how to do for mobile, how to work for, like, what are the UX strategies or how should practice should be built up. So, rather than talking about all those things, I am just focusing on how the new technologies can be used to empower interaction on mobile. So, before going ahead, I have a question for all of you. You might be working on mobile applications. So, what do you consider while working on mobile applications? What points are there or what do you... Screen size. Screen size, yeah. Anything else? Right, right. And when you download any video, sorry, any application from play store, app store, anywhere. So, if you type any name of the application, there are a bunch of applications, like 50, 100. So, what is your criteria of downloading or installing that particular app? Free. Free, okay. I think that's the first one. Yeah. Rating. Rating, yeah, okay. Size. Size. Performance. But how can you see, I mean, measure the performance before installing? So, that comes to maybe the viewpoint. Ratings or reviews. Okay. So, we do consider size. We do consider, like, whether it is free or not, what are the ratings are given. But there are one more point that technology, the new technology, how it can be used to empower interaction, to engage users more, to increase your customer base, to increase customer loyalty. So, I have one video here. I think the sound is not working here. Are you brilliant? Call-o-mic, if we have, call-o-mic can put a little work. So, we want the mic for the video. Call-o-mic will work. Well, anyway, it's just one-and-a-half minute video. So, basically what McDonald's have done, they have put a table for kids. So, they have called it happy table. So, kids are, more kids are coming to McDonald's. They want to go to McDonald's. Of course, they like burger, but they want to play on the happy table as well. So, they are increasing their sales. Of course, parents are waiting there for kids, until kids finish their games and all. So, sales will also be increased because parents will be hungry and they want to eat something. It's just a near-field communication NFC. I'll let you watch the video. So, another advantage for parents, they don't have to pay for all burgers if their kids play well. They are rewards. So, as we discussed, customer base will be increased, customer loyalty will be increased, and of course, their sales has been increased. So, as we have discussed before, like mobile UX. So, we do consider screen size and all those things. So, what is mobile UX? So, what is UX? There are a lot of definitions on internet about UX. So, what I consider or what I read somewhere that UX is, it should be fun while using that application or while using that website. Users should have fun while using the particular application. And how we can achieve that? Any answers or any tips? How we can achieve mobile UX? Any notification? Anything else? That is also a valid point. When we use what kids and ladies... Besides the ones who are professionals. Right, but there are other applications which are used by professionals at that time. But yeah, keeping it simple is also a valid point. So, basically focus, like nowadays even if you watch websites, those have bigger fonts than the bigger content. So, content is screen. That's what is the new trend is. Or rather than saying new trend, that's what it should be. So, focus on content. Now, if you see IRCKC website on the mobile, I think they have showing everything on the mobile. I'm not sure I haven't checked that on mobile, but I assume it will be. But at the same time, if you check McMigrate, ClearDream, other sites, they must be focusing on what tasks will be done on mobile. And they are focusing only on those tasks rather than showing everything on mobile. So, focus on your... And focus on your users as well. Of course, that's the first thing. We are here. We know everyone is aware that users should be focused. As Magnolia says, focus on essential tasks. Keep it simple as we have already pointed out. And add technology player. Add technology player is whenever you get a chance. Or if there is a need to add technology, then only we can add it. Rather than saying, yeah, I want to use augmented reality on my application. Rather than doing that, if your application needs some technology to be used, then only use it. Otherwise, just for the sake of using technology or overusing it will not work. That's what this quote says from Steve Jobs. We have got to start with customer experience and go back towards technology. Not the way around. So this is an application from IKEA. IKEA is the largest furniture chain in the US. So last year, I had an interior... I called the interior guy and done the interior for my flat. So being a designer, I was being able to visualize what he was telling me, the solutions, but it was quite difficult for my family members. So that is a gap which IKEA application has created. So that is augmented reality technology. So you just have to take that app, whether it is your living room, whether it is your bathroom, as they have shown in this picture. You just have to print that area. You can select the designs of what we're saying. You can change that. You can change the colors. You can change the, maybe, fire and everything. And that's it. Then you can finalize, decide that and you can buy it. So that gap has been filled and I'm sure that IKEA would have increased the sales because of that. Another thing is Google Wallet. So you don't have to carry your wallet. You don't have to carry your cards. You just have to touch that. It's easy to send and they save money as well. So basically, it's McDonald's, then IKEA, then Google. So these are big names. So these big names are using technology just because it's making users life easier. So what I'm doing here, I'm not exactly doing more tips or anything. It's like those are simple things. But I'm just writing ideas or that might click any idea that how app can be used. Technology and trying to make life simpler. It is also important that the external factor that every shop, every other store should have that technology to accept the app which you're developing. Right, absolutely. It should be on both ends. So how do we cover the gap? Definitely. I think that's the reason we don't have Google Wallet in India yet. So that has to be awareness. I mean, if there's awareness, if those systems or those machines are little cheaper, then only users will install that and shops and everything. Even happy people, I haven't seen that anywhere in India. There we call them as advanced technology countries who are implementing this. That's quite different here. They're asking, it's a hypothetical situation. But as a company, you can always leverage on a personal advantage, sell it to your customer and both the places. Because we are not lagging so much behind US. No, this is not about lagging. No, in the sense of any kind of technology. Because as he said, awareness should be presented to stores as well saying that this is the technology which is going to take over in the next couple of years. That's a good suggestion stating that this is the technology for the future. Right, but that depends on what technology you're using. So last year we had a conference, I think, in IIM. And the reason I think we are not taking, they are this year because the rooms were too far. We have a client, it is a Dubai project, it was a Dubai project. They had similar conferences and we developed an application for them and used augmented reality for them. So it was like whenever they moved their application somewhere so they know which room is there and which workshops are held there or which talks are there. So it's the same thing. In that case, you don't need anything from stores or shopkeepers or any other persons. If it is barcode reader, I think Flipkart is already using that. Instead of typing or giving input for search, you can directly just scan the barcode of the product and it will be shown in Flipkart app. So it depends on which technology we are. Now this is a bank application. One of my friend who came back from years forward and he did settlement with rental and everything but his check was not yet done. I went there for a short trip. He told me to bring the check back in India. I was a little curious how he would deposit that US check in Indian bank. But it was very simple. He doesn't have to take it to home as well. When I gave it to him in the office itself, he opened the Wells Fargo account, his bank application account. He scanned the check front side and back side and that money has been deposited. So even in this case, we don't need anything from stores and ICS and other things other than scan to Starbucks. Again, barcode reader. So here also you don't have to pay. You don't have to move wallets or use cards. Just scan that barcode from the store itself and they have barcode readers in all the stores. And you can notice that there is another coupon from Target shop as well. So using these kind of technologies, we can make users life easier rather than saying disadvantage. But there is one case that if you search on internet around two divorce out of five in US are happening because one of the spouse is addicted to mobile. So it depends how far you want to go. And that's it from my side. Thank you.