 Hi, my friends call me Lyme and I want to help you perform even better in your videos and so let's talk about expectations. The expectations your audience have on your videos can be the difference between them loving your performance and hating it because if you set expectations too high then you won't be able to live up to them leaving your audience disappointed while in another scenario they really enjoyed your performance even though you did the exact same thing except you set other expectations. Let's say that you have a channel with great graphics, great banners, great thumbnails and a trailer that just looks very professional setting high expectations for what your videos will be like. But then you only deliver videos like these and don't get me wrong videos like these can be fine but if your audience are made to expect a lot higher quality then they will think less about the videos that you actually deliver meaning you just shot yourself in the foot. So your challenge is to live up to the expectations that you set on your channel on your banner, thumbnails, titles, trailers and so on. Let's talk commercial strategies sometimes consumers don't want anything fancy sometimes they just want something cheap and if that is what you're selling then you might not want to make a high quality commercial making your product seem expensive because that would set the wrong expectations and therefore some marketers instead intentionally make their commercial scene low budget. Let's say that you have a very professional looking trailer but you can't live up to that in your videos maybe you're a vlogger filming at home with a mediocre phone and mediocre lighting what do you do? Well you could actually benefit from making a trailer that seems more home made staying true to the videos that you actually make because let's face it sometimes that home made feeling is exactly what makes your audience connect with you and so that is what you want them to expect. It's not always about high and low expectations though sometimes expectations set are just different from what you deliver if you for example promise a gameplay video but instead deliver a music video then that music video might live up to the quality promise but it's still completely different from what your audience expected and setting the wrong expectations might get you short term clicks but if you keep delivering what you promise then you will live then you will live then you will win in the long run so the point is don't click bait. So overall deliver on the expectations that you set and the key to do that is to be consistent throughout your channel it is that simple but still that important. So that's it for this video if you want to check out my channel then there should be a button here somewhere maybe there I don't know I believe that nobody benefits from homophobia not people with same sex attraction nor the people carrying this negativity hate or fear and therefore I provide allies with arguments that they can use based on scientific research so if you want to fill up on arguments for a more accepting world or just laugh at me ranting then that's where you should go right now and with that said thanks for watching bye