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Published on Jan 7, 2013
ORANGE is the official sponsor of the most important sporting event in Africa: the African Cup of Nations. As long-term partner the brand is committed to supporting the games but more importantly, supporting the supporters. To coincide with this year's tournament in South Africa, Orange has produced an array of digital tools and are organising numerous events to accompany the supporters throughout the games. They are also giving away 1000 tickets.
An ambitious new TV spot has been produced to launch the campaign. The film is directed by award-winning director, Drake Doremus, (Grand Prix Jury, Sundance Festival 2011) and the music is a reinterpretation of legendary fan anthem 'You'll Never Walk Alone' performed by Nigerian singer, KUKU.
The film is a celebration of the fact that for true fans their love of football means no distance is too far, no hardship is too difficult and no sacrifice is too great. Moreover, it is a tribute to the indomitable spirit of African supporters. It follows a family, three generations of fans, who do whatever it takes to cross the continent to be there and to be heard supporting their team on the big day.