 What's up team? It is your biggest fan, TheRealCassadero, and this video is kind of in response to comments on my last video where I talked about the truth about freelancing, starting a business, learning to code, becoming a web developer. Now, this applies to everybody, right? It's not just about code and web development. I use code and web development because those are things that I understand and those are things that I've been interested in for as long as I can remember. But the truth of the matter is, is this applies to any and everybody out there who is either coming out of school, right? Maybe you're coming out of high school or you've got a college degree, or you're changing careers like I did, like I went from the military out into the regular world, and there was a lot of stuff I didn't know. And people are going to give you advice about all of these things, right? So you got to take all of this stuff with the grain of salt, even the things that I'm saying, right? I don't know everything. I'm not the end-all be-all, right? I'm not even where I want to be. I'm still on the path just like everybody else. I'm working towards it. There are some things that I have avoided along the way that I knew, that I know will help me get to where I want to go in the shortest amount of time possible. And Mark Cuban says this, the cure for every business will is sales. All you need is sales. All you need is customers. We're taught to go out and get a job to gain experience. This is true. There's really only two reasons why we need a job. Money, right? We need money to buy the things we want, to do the things we want to do, and we need a job for experience. Well, here's the deal. You don't have to have the job for experience. You don't have to have the job for money. There's a story. There's a guy who helped found the University of Phoenix. And for those of you don't know, the University of Phoenix is a huge online school. When the University of Phoenix was first founded, there was no physical campus. There was no physical location for you to go. Everything was done online for the most part. There were people in the real world, who maybe a couple classrooms here and there where they would do the lectures and stuff like this. But the majority of the students that attend this school, they do it on the internet. This contributed to what was now the education bubble because their marketing was so effective. This individual, along with some other people, he said, hey, look, right, if education is the future and we have the internet, why can't we just deliver education over the internet? But how do we do this? How do we get people to want to do this? How do we get people to give up going to community college and to go online? We show them the life that they live, then we show them the life that they could live, and we show them how easy it is to get there. You're working a nine to five job. You don't like what you're doing. You don't like the money you're making. Here, you can be the boss at Business XYZ. You can set your own hours. You can make tons of money. You can live in a fantastic house. You can drive a fantastic car. But it's a lot of work to get there. But we make it easier. All you have to do is log on and you get all your classes online. You do all the work from the convenience of your home and your living room and your kitchen at the beach in the park. And people are going like, whoa, okay, wow. I can go from where I am to where I want to be. I can get an education. I can get a degree. I can go out and I can compete in the marketplace and I can do it all from my bedroom or my kitchen table. Sign me up. So people show up and there's a process. Nobody talks about this. Every successful business has a sales process. If you've ever gone to buy a car, there is a reason why a sales person comes and greets you outside and they talk to you the entire time. There's a reason why you never see the manager, the sales manager. Sometimes they'll come out and shake your hand, but they very rarely come out and actively ask you questions about the car you want to buy and why you want to buy and all this stuff. The sales person does this. Once you say, I'm going to buy this car, you're then sent into the finance office and you talk to somebody completely different. They offer you things to go with the car. Here, you want some rims, you want a nice radio, you want some armor all that you want, you know, paint protection. Oh, you should get some insurance because you're going to be borrowing some money from the bank. They make the process easy for you. It's a process. It's a sales process. You don't have the money. We'll help you find the money. They'll go to the bank. The bank will say, hey, you know, we'll give a person X amount of dollars. And all you do is you just sign some papers and you drive away in a new car. There's a whole process behind that. And we aren't taught about this process. It's the same with buying a house. We aren't taught how to buy houses. When you want to buy a house, you're driving down the street and you see a really nice house. A sign out front, you call the number on the sign. The real estate agent, they have a process. They walk you through the process. Oh, you don't have the money. We'll help you find the money. You don't have the credit. We'll help you build the credit. They walk you through the process. School is a process. We're born, we go to school, grade 1, 2, 3, all the way up to grade 12. And then at some point between grades 9 and 12, somebody comes along and they say, hey, you should go to college because if you go to college and you graduate, your chances of making more money are much better. And so you apply to different colleges. You get accepted by a college and then they say, hey, you got to pay us, but when you graduate from college, you'll be able to make more money so you can pay us back. And that's what they help you find the money. You pay the money and you go off and you get the degree. But nobody's teaching you how to sell. Nobody's teaching you about this process. I learned this process kind of by mistake. I just went off and went into car sales and that's how I learned about the sales process and the sales cycle and seasonality and all of these different things. And even though I knew this stuff, when I left car sales and I started working as a system administrator, I knew that I didn't want to work as a system administrator forever, that at some point I would want to set my own hours and do my own thing and control my own life, so to speak. So I said, hey, I'm going to build this thing. I'm going to build this thing. I'm going to build a YouTube channel. I'm going to do all these different things, right? I'm going to follow the process that's been laid out for me. But there was a better way. There was an easier way. Not even easier. It's easier in the sense that you can get to where you want to go a lot faster. But it's harder in the sense because it's hard on our egos. It's hard on who we see ourselves as as individuals. The easiest way that I found, bar none, to get clients, to get customers is to go out and reach out to them directly. There's a number of different ways to do this. You can call them on the phone. You can email them. You can direct message them. You can talk to them. You can do all of these different things. The deal is that when we're dealing with people in email, they can read the email and then they can just delete it. They can send us to the spam folder. When we direct message someone, they don't have to reply. When we call someone on the phone, they listen to us. They have to listen to us. They don't always listen to us. Sometimes we'll call someone on the phone and they'll just hang up. Oh, well, I don't want to hear from this guy. But that's where you have to get your pitch together. You have to know how to sell. There's a lot of people out here who are going to tell you how to sell stuff and they've never sold anything. All they're selling you is a course on how to sell. They don't know how to cold call. They don't know how to cold email. They don't know how to do any of this. There's an ability to sell you a course there. And to be honest, there's tons of money in courses. It's very easy. If you sell somebody a course, if you can sell a thousand people a course, you don't even have to be there to give the course. So the level of work that you have to do is way, way lower. When you go out and you're actually selling a product or service, you have to sell it and then you have to come up with a way to deliver it. And another thing is we're all taught that we have to learn to deliver. You got to go to school and learn this skill so you can deliver this service. That's the employee mindset that we're taught that that's the way it has to be. Business owners, entrepreneurs understand that that's not the way it has to be. You don't have to know how to build websites to sell websites. You don't have to know how to build cars to sell cars. Henry Ford knew about cars, but he wasn't building the cars and selling them. When he built Ford into the big company that it became, he wasn't, he wasn't building all the cars. He would help design the cars and he would decide on some aspects that were going, that were going to go into the cars. Other people built the cars. He had to find people to build the cars. This is every business. It's amazing to me. People are like, you know, I want to get a job, but I don't want to sell. You have to sell yourself to the company that's hiring you. But once you're in the company, somebody in the company is selling something to someone else in order for them to be able to pay you. So if you don't have any clients and you want to start a business and you don't want to take 10 years to make money, you have to sell. It's the only way you have to go out and sell the only way to get good at it. There's, there's plenty of videos and plenty of classes that are going to claim to teach you how to do all of these different things. Just pick up the phone and start calling people as you go through the process. You begin to understand what people want to hear and what people don't want to hear. In the next video, I'm going to go over how you can craft a message based on some very key concept that will help you get at least a little bit of traction. And then after that, it's a numbers game. Life is all numbers team. That is it. I'm going to wrap this one up team. This one's in the books. Share, subscribe, like, hit the notification bell so you're notified when the next video comes out. In the next video, I'm going to lay out four steps for four things that you need and how everybody gets this wrong, how I got this wrong. Why has caused me so much pain, depression and heartache and it's taken me a year to even just wrap my head around exactly what it is I need to do to start and grow a business and not have to know all of these crazy technologies that everybody's saying that I have to know. Alright team, so that is it. I will see you in the next video.