 We all understand the importance of supporting the causes that we believe in but sometimes and Usually by supporting causes we think about giving money to them, right? But one thing that we don't think about and I think that's really important is Where are we giving our attention every day? So I want you to stay with me. I want you to think about this here most of your attention is Probably being given to the Netflix to YouTube to Instagram and when you're on Instagram, you're probably viewing the videos on YouTube you're probably viewing the videos of People like Gary V or Marie Forleo or other major thought leaders and influencers, right? so When we're doing all this for these major thought leaders and influencers It makes almost no difference for them if you even add a comment to their to their video They don't care because it's it's one of dozens or hundreds of comments that they've gotten, you know in the past day Versus if you take a moment and realize that if you just give 10% of your attention to a fellow small creator Like you like, you know how when you get a comment Here you're so encouraged right because it's only one of few comments you've gotten Whether it's on your video or it's on your article or whatever. It's like you're so appreciative of your comments Well, why don't we do the same thing for our fellow small creators and not just give all our attention away To the Gary Vaynerchuk's of the world, which of course I and all I'm asking for us to do is 10% You could still give 90% of your attention away to Gary Vaynerchuk and Marie Forleo and the people like that Okay, let's give 10% of our attention to our fellow small creators. And when I say small creator I don't mean somehow that they think small or that they're not as worthwhile It's kind of like small business. We all understand the importance of supporting small business, right? Because small business is where people can really Implement their creativity they can determine their destiny. It's such an important Instrument in the world for people's livelihood Creating a small business well same thing with creating a YouTube channel or an Instagram profile or a Facebook page Or a medium account or or or writing a self-publishing a book or having a podcast or Going on Twitter. It's all of these things is people who's putting their hearts and their souls out there And so few people are getting supported because we're all giving our attention away to the big people Okay, so I'm making a pledge today And I hope that you'll make the pledge with me to give just 10% of our time Okay, more if we can but just give 10% of our time attention our comments Okay, and our shares to a fellow small creator. So what does this mean? So let's say you spend two hours a day Consuming media that's actually not that's probably less than most of us do right? If you think about Netflix think about YouTube think about Instagram think about scrolling on Facebook or Twitter or Reddit or or You know LinkedIn or where wherever you like to scroll two hours a day is 120 minutes Probably all of us spend on social media or on on Netflix or whatever 120 minutes Let's just take 12 minutes a day To go to a friend who is a small creator Who gets very few comments and add our supportive comment for them? That's it 12 minutes. You could probably do this for three or four friends and for them It's like finding water in the desert. It's like they've been in the desert for days and Your comment is like water. It's like life for them. Does that make sense now? I'm not talking about me I'm I would say I'm a small medium creator I'm so grateful that I do get some of your comments for every post I get probably three You know, maybe three or four. That's that's fine That's in your your comment might be the fifth or sixth one and I really appreciate that But some of your friends who are creators are getting zero comments for their things for what they post their art their articles Their podcast episodes their their YouTube videos their Instagram videos. They're getting no comments Be the one who comments and say hey, you know what? Thank you for posting this and what I liked about this was when you said that or when you wrote that That's what I like the most and it just taking three minutes to do that makes such a difference for them So I hope this is helpful. I'm making the pledge. I hope you'll do the same and this way We can all just make such a difference in so many people's lives every day very very simple and Make more connections as well. All right. I hope I hope you're doing well and go out there and support a small creator today