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Profile - Peter Schreyer, Kias head designer | Made in Germany

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Published on Dec 8, 2010

Peter Schreyer is widely seen as one of the world's best automobile designers. He spent many years working at Volkswagen, developing new designs such as the New Beetle, the Golf IV and the Audi TT. Many were surprised by his move to VW's ailing South Korean rival, Kia Motors in 2006. Since then, he's managed to successfully revamp its image.

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