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Published on Sep 19, 2013
Credibility direct from the source.
To assist Service Canada's clients in understanding and completing various applications, we designed 11 modular "Video Tutorials" for their website. The tutorials needed to give its users guidance similar to what they would receive at in-person centers. They had to ultimately reduce stress, promote trust and improve quality of service. Using actual Service Canada personnel as hosts (shot on green-screen) keyed in front of supporting web page information and stylish animated sequences, the eleven web-based modules took seemingly daunting tasks and simplified them into layman's terms. To date, these videos have proved highly popular and effective.