 It means a lot. I think the industry started honoring women sixth year in a row now. So it feels pretty much nicer to be holding this trophy in my hand, I think again in my sixth year. And it just gives you a lot of confidence and conviction to say it's no longer a man's world. I think there are lots of women in the advertising, marketing as well as the media fraternity. It's just that I think they need much more recognition because as far as hard work is concerned and putting in the effort is concerned, I don't think there's any dearth of that coming on because that I think biologically women are made that way to be putting in their best. But I think it's a lot got to do with recognition. The industry needs to recognize them more. So I think this is to that extent a very very good way of rewarding the women because it feels nice when good things are said about you.