 We got Spotify wrapped soundcheck. I don't know if you all have seen this, but Spotify, they do the wrap at the end of the year, every single year, where they say, hey, yo, you got this many strings from this many people. They send all the stats out from all these people across the world. Well, now they've added a little feature where you can send your fans a video on top of that. And there's a checklist that comes along with that. All right, a complete. I gotta prepare for it. Yeah, they want you to prepare for it. They should have making it way more, what's the one I'm looking for? Interactive or? Interactive, that's the word. Yeah, way more interactive from the art side than they've made it in past years. Yeah, so we'll try to talk about if there's any ideas we have, but to me, it's kind of straightforward. A complete checklist of actions you can take now to prepare for the biggest fan moment of the year. November 18th, November 18th, November 18th. Y'all remember that because the stuff we're talking about is doomed before November 18th. But the biggest thing is getting personal with a video message. I'm just gonna read this real quick and then Jacory, tell me your thoughts, man. Shout out to your top listeners for making it happen this year. In under 30 seconds, record a video to let fans know what their support meant to you in 2022. You can thank your fans, tease what you're working on next, or tell a story that defined your year. Upload your video through Spotify for artists as soon as possible, no later than November 18th for an opportunity to be featured in your fans' 2022 Rap Experience on Spotify. Now, this is the weird part. In the how to get it done, okay, they give you the specifications, but they say make sure your video has no music, singing, or lyrics, no explicit content, no logos, or brands, and no text, graphics, or filters. So what the hell am I gonna be saying in this video? You and your voice, man. I just want you and your thoughts. I don't want none of that extra shit. That is interesting. Are they trying to protect themselves from being finessed, where I could say, yo, man, all the artists we know, put a no labels necessary logo in your wrapped up so then we get free advertisement? Probably, yeah. Or keeping you from trying to sell the people in your wrapped on something. Maybe that. There we go. There we go. Because you're getting out to a certain region. That's the more relevant thing. There it is. There it is. Well, I mean, this is cool though, because it's making me think, I don't know if you remember, but it was like a rumor early in the year that Spotify was getting ready to release like a short form content portion of the thing. It's been going around for a while, where it's like, I don't remember that one. Yes, I'm wondering if like, if one, the leak was just wrong, and this is really what that meant, like this is that short form thing, or if this is like the preface to it, like this is that way of warming up the audience and getting them used to seeing short form content from the artists on Spotify, so they can drop that shit. Either way, it's cool. I think it's dope that they're letting artists actually have a part in the Spotify wrap. Cause there's like a couple other stuff. And actually like reach their audience and say something. Yeah, say something. Exactly. Like this is probably the closest to a retargeting campaign outside of like, you know, the Spotify marquee ads or something that you're gonna get. But like, you can talk directly to every person that listened to you this year, or listened to you a significant amount to where you were in their rap. That shit's unheard of. I wonder if off-platform messages are... Like he be like, yo, y'all follow me on TikTok. Yes, exactly. It don't say you can't. It doesn't say that, it doesn't say that. Hey, y'all might wanna try that, right? Say, yo, cause y'all got all these Spotify followers and I know a lot of y'all Spotify followers don't add up to, you know, Instagram followers, TikTok followers, et cetera. You might wanna go ahead and say, follow me on my IG page, free shake y'all so much, got so much coming out, da-da-da. Because I figure I feel like somebody's gonna do that and they gonna cut that out like next year. So y'all might wanna get that in the first time around. Sit down, be as creative as possible and think as many loopholes as possible to this because this is their first time around. There's some loopholes and some shit that you're not gonna be able to do in the future because people done capped already. So be one of the first cappers. Oh yeah, that's the first one. That's definitely gonna be at least 50 RSA fucking up everybody, that's sure. Hey, exactly, hey. The first rule of cap is cap first. Easy, bro, you gotta be that. So like, this is a really dope feature that I agree with you and, you know, speaking on a retargeting, it's weird, it seems that Spotify is slowly, extremely slowly providing more fan engagement channels. Yeah, that's fair. But they're gonna remain in control in ways that other platforms wouldn't. So for example, like, okay, if I got the ability to create an email list from this platform and I can retarget my fans from the ads like on IG, right? I could create an email list and then retarget them there or hit them up with an email and all these different things, I could do it at will. This is a part of your wrap up, your wrap up. So that's the only time you're gonna have the opportunity to do that. And I know I sent that message early. I don't know if you saw it, but I had the little pop up with Taylor Swift. Oh, Taylor Swift thing? Yeah, I did see that. Yeah, I'm gonna read this to y'all, exactly what it said. So with Taylor Swift's album drop, I went ahead and like checked out the first track. Well, I was gonna like check, I was gonna check out the whole album. Well, that's what I told myself. I checked out the first track and I was like, oh, Taylor going somewhere, bro. I kind of liked this new direction. I'm kind of vibing with this. I might actually run through the whole thing. And the second track was like, oh, okay, I'm definitely not her demographic. She went back that other direction again. But like, she got it in her though. If she wanna make a whole album of the first song, I would be there for it. So she said, oh, not she. Spotify gave me a pop up saying, you've listened to 10% of Taylor Swift's new album, Midnights. Keep listening. And then there's a button that says, listen now. Like that's beautiful retargeting. It is, bro. That is the equivalent of, I added this to my shopping cart. Yep. And then I didn't buy and that's the shopping cart retargeting, right? Anybody in e-commerce and all that stuff, y'all know the value of something like that. So the fact that they're doing things like that and they have the ability is huge, but what's the availability of it? Can anybody do this for their fan base? Probably not. Probably not. Probably not. So at what level do you have access to something like this? That's the question. And more importantly, what's going to be downstream to the indies? How much will they be able to do things like this? Even if it's not based on you, right? Like, again, the wrap up thing is end of the year. All right, here's your opportunity. They should have more things like this. Even if they are the ones who control it, but like, hey, if you want to have something to provide under this criteria, if people listen to X percentage and then give them a pop up or whatever, and I can't even think of the other scenarios because they restrict so much. I guess, well, running ads, marquee ads let you target who right now? You can target like your past listeners or people that listen to other stuff. So like marquee ads are one of the closest to a lot of retargeting ads in Spotify. So I don't know, like maybe giving more that we can do with that, but so they're living it, they're living it, but we know for a fact more than anybody, their crossover and the ability to reach a fan base that's already truly engaged in your music and liking your music is bar none to anybody else. So I would love if they added more stuff like that, even though I was surprised, you know what I'm saying? I'm like, dang, bro. I can imagine if I was on somebody else's Spotify and then they got a little pop up and I'm like, bro, you listening to what? You trying to hide it? Those people might not even want you to know. 20% there. Like, dang, bro. They said we was going to wait. Well, I feel like that specific feature, because it feels like they gatekeeper for probably like a year before it kind of trickles down because marquee ads were circulating like last year sometime, right? We didn't have the discover ads or whatever the new one is that still hasn't made its way to everybody yet. You know, still some, if you know, you know type shit. Yeah, we had the marquees, how many months before it came out? Before it came out, super public, maybe like a month and a half before it got super public. Okay. I just remember. But we had to ask for it. Like, we had to, you know, like- Yeah, talk to this person. Yeah, talk to people. It was some hoops, we get that shit. And then, because I tried to get access to the new ad shit and they're like, no, it's like, oh, they serious about that shit. You know what I'm saying? They're like, nah, not yet. Oh yeah, I remember that one because I was excited about that one. Yeah, same, bro. Still, I might have shooting with a follow email, see what's up. So I'm assuming that, you know, they keep following that same kind of pathway. We'll be seeing that probably like summertime next year. You know what I'm saying? Maybe around this time next year for that same feature. Right. Right. Appreciate you watching Fun Fact. Every time you soak up one of these gyms, you get a little bit smarter from these clips. So if you wanna be a gym seeker, collect all the gyms, keep watching. I'll see you in the next clip.