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Professor Jamie Anderson - Digital Gaga

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Published on May 23, 2014

In this talk Professor Jamie Anderson discusses the reality and myths of doing business in a digital world. By telling the story of the meteoric success of the entertainment icon Lady Gaga, he shows how networked technologies have brought about profound changes in the way that businesses can function. Lady Gaga has demonstrated a deep understanding of the opportunities of new technologies to connect with customers and partners.

  • Category

  • Song

    • Paparazzi
  • Artist

  • Album

    • The Fame
  • Licensed to YouTube by

    • UMG (on behalf of Universal Music); UMPI, Sony ATV Publishing, UBEM, SOLAR Music Rights Management, CMRRA, and 11 Music Rights Societies

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